Great events create an experience for their audience. Enhance yours with video. Leading Authorities has made it easy to inject video into your event and your budget. Our event package includes:

Leading Authorities now utilizes Cisco’s state of the art immersive telepresence system in our Washington, DC, headquarters. This is the highest-quality video conferencing technology available – the next best thing to speaking with someone face-to-face.

Telepresence is great for:

• Face-to-face interviews
• Programs that feature legislators, regulators, and subject matter experts who may not be allowed to travel for speaking engagements
• Internal meetings that allow people in different cities to virtually sit across the table from each other
• Saving money by eliminating travel fees

Video is one of the six key association communications tools (website, email, video, social media, events, and print publications), and if you are not currently utilizing it, you are missing out on what will soon be 2/3 of all data traffic.

There are many reasons to produce video –
(1.) Communications/PR/branding,
(2.) Meetings promotion/programming,
(3.) Membership recruitment/retention,
(4.) Professional development/educational training,
(5.) Advocacy/government relations,
(6.) Fundraising/development, and
(7.) Product sales.

Video Drives Behavior
Studies have shown that video is one of the most important drivers of behavior. Emails with video links have click-through rates that are three times higher than those without, prospects are 72% more likely to purchase a product or service when supported by an online video, and internet users are 65% more likely to visit a website after seeing a video.

I have spent the last few weeks attending association events, recruiting members, and meeting CEOs. There have been three observations I wanted to pass along to my CEO friends.

Events have always been a powerful means to disseminating messages, changing behavior, and convening stakeholders and power players in ways that can boost performance, increase adoption, and take organizations to a new level of growth.

Leading Authorities is fortunate and honored to work with accomplished men and women from all walks of life. These are people whose life experiences and stories make them compelling speakers. Nowadays, many of the best speakers are the people who lived through an extraordinary experience or became experts in their areas of study out of sheer passion – not the so-called “professional speakers.” The speaking industry as a whole reflects this trend, as more and more organizations flock to those who have “walked the walk.” What our clients are often not aware of is the work that LAI does when we begin working with speakers as they transition to the lecture circuit.

Our commitment to our clients is that the speakers they book through us are the very best at what they do, well-prepared, and easy to work with. That commitment oftentimes means working to get our speakers ready, and that fact has become important to both speakers and clients alike, as they each have high expectations when working with LAI. This hands-on approach also ensures that clients get speakers equipped with insight and advice from a staff that knows their talent well. In fact, at LAI we have booked and attended tens of thousands of events, and we count our staff among some of the industry’s most-seasoned experts.

Leading Authorities' new video production studio is now being used by a diverse array of associations for a vast array of purposes.

The demand for multimedia content is rapidly increasing for:

• Web sites
• Grassroots and public service campaigns
• Advocacy
• Media relations
• Social media
• Promotional and marketing activities
• Brand building
• Education
• Live events

YouTube, iTunes, Twitter, and Facebook, along with the profusion of interactive technology and our entertainment culture, require that associations use multimedia to reach important stakeholders and opinion makers.

Healthcare and education have been hotly debated topics recently, and we have great panelists who can help you explore these issues in depth.

We see thousands of events every year. We see what works and we see what doesn’t. Here is something that is not only working, it is a conversation starter.

Put your stamp on your next event by adding something an Oxford-Style debate. More than just a point-counterpoint session, the Oxford-Style debate really adds drama and energy to an event.

The best place to find new insights and ideas could be through the senior execs you network with everyday. Your industry is ripe with subject matter experts and leading thinkers in their fields. They just need a facilitator to help add richness to their knowledge and insights. Leading Authorities has had success by bringing together a panel of industry experts and teaming them up with a renowned journalist or moderator who frames the issues, asks thought provoking questions, and engages the audience in the conversation. Industry leaders get to be in the spotlight, doing what they do best, and the moderator keeps the audience at the center of the discussion, ensuring the right topics are being addressed, and the back and forth is compelling.