Leading Authorities is fortunate and honored to work with accomplished men and women from all walks of life. These are people whose life experiences and stories make them compelling speakers. Nowadays, many of the best speakers are the people who lived through an extraordinary experience or became experts in their areas of study out of sheer passion – not the so-called “professional speakers.” The speaking industry as a whole reflects this trend, as more and more organizations flock to those who have “walked the walk.” What our clients are often not aware of is the work that LAI does when we begin working with speakers as they transition to the lecture circuit.

Our commitment to our clients is that the speakers they book through us are the very best at what they do, well-prepared, and easy to work with. That commitment oftentimes means working to get our speakers ready, and that fact has become important to both speakers and clients alike, as they each have high expectations when working with LAI. This hands-on approach also ensures that clients get speakers equipped with insight and advice from a staff that knows their talent well. In fact, at LAI we have booked and attended tens of thousands of events, and we count our staff among some of the industry’s most-seasoned experts.

Leading Authorities' new video production studio is now being used by a diverse array of associations for a vast array of purposes.

The demand for multimedia content is rapidly increasing for:

• Web sites
• Grassroots and public service campaigns
• Advocacy
• Media relations
• Social media
• Promotional and marketing activities
• Brand building
• Education
• Live events

YouTube, iTunes, Twitter, and Facebook, along with the profusion of interactive technology and our entertainment culture, require that associations use multimedia to reach important stakeholders and opinion makers.

Healthcare and education have been hotly debated topics recently, and we have great panelists who can help you explore these issues in depth.

We see thousands of events every year. We see what works and we see what doesn’t. Here is something that is not only working, it is a conversation starter.

Put your stamp on your next event by adding something an Oxford-Style debate. More than just a point-counterpoint session, the Oxford-Style debate really adds drama and energy to an event.

The best place to find new insights and ideas could be through the senior execs you network with everyday. Your industry is ripe with subject matter experts and leading thinkers in their fields. They just need a facilitator to help add richness to their knowledge and insights. Leading Authorities has had success by bringing together a panel of industry experts and teaming them up with a renowned journalist or moderator who frames the issues, asks thought provoking questions, and engages the audience in the conversation. Industry leaders get to be in the spotlight, doing what they do best, and the moderator keeps the audience at the center of the discussion, ensuring the right topics are being addressed, and the back and forth is compelling.

We see thousands of events a year. We see what works and what doesn’t. Let’s talk about something that works:

One of the best ways to increase audience participation, education, and meeting ROI at your event is through a live focus group with a moderator. Engage a dynamic thought leader to lead a stimulating, imaginative, and compelling presentation about your industry that includes participants from 3-4 opposing viewpoints—think baby boomer, Gen X, and Gen Y, or manufacturer, distributor, retailer, and consumer together on stage. While the panel demonstrates their differences in thinking, the moderator details background information, provokes discussion, and creates an understanding with practical implications for the audience.

Meetings and events continue to be the most effective marketing channel for influencing behavior and connecting your company to franchisees and the marketplace. But the secret to success, is creating compelling, relevant events that build anticipation, engagement, and ultimately, bottom-line return on investment (ROI). Star speakers and entertainment are critical to this end, but they require an intelligent design, an innovative communications program, and creative execution.

With meetings increasingly under pressure, it’s important to examine whether your attendees are getting the most out of your meeting. Recent research conducted by Leading Authorities’ Event Advisory Services determined several important factors of note. read more