From founding a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton Goldenberg has been living in the trenches of business strategy and forging strong customer relationships. When Goldenberg founded ISM Inc. in 1985, management of customer relationships was limited to an automated sales force with little user interactivity. His foresight and ability to integrate sales, ma... More >