Steve Yastrow is a widely renowned business advisor and provocateur who challenges and inspires companies to invent their future - now. As the principal and owner of Yastrow and Company, he is an idea generator, writer, speaker, and consultant on issues related to marketing and business. His first book, Brand Harmony, was published by The Tom Peters Company press in 2003. He is also brand editor for tompeters.com, where he writes on the latest issues in branding and marketing. His most recent book, We: The Ideal Customer Relationship, opens up new, relevant ideas that will help businesses build strong customer relationships.

Management guru Tom Peters said, "When Steve Yastrow writes, I pay close attention." Peters called Brand Harmony "compelling and powerful," and We a "superb book." Steve challenges his clients, audiences and readers to reinvent the way they look at their businesses, offering clear action steps to improve business performance through stronger customer relationships. He shows organizations how to focus their entire team on a picture of success, making it possible to "Invent the future ? now!"

Yastrow and Company's consulting, speaking, and seminar work bridges the gap between marketing strategy and business strategy. Virtually all of their efforts are spent creating and implementing revolutionary marketing systems to achieve major profit breakthroughs.

The concepts behind Yastrow's ideas were developed in the "real world" through his work as president of Yastrow & Company, a firm which has helped such clients as Tom Peters Company, The Cayman Islands Department of Tourism, McDonald's Corporation, White Castle, Cold Stone Creamery, Jenny Craig, Agilent Technologies, and Great Clips for Hair, among many others.

Prior to starting Yastrow and Company, Yastrow was vice-president of resort marketing for Hyatt Hotels & Resorts and senior-vice president of marketing for Sunterra Resorts. He earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University.