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Al Ries
Celebrated Marketing Strategist and Best-Selling Author
"Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio." Al Ries




Al Ries is the architect behind the groundbreaking marketing tool known as positioning -- the concept of replacing a product and its function with a brand name. Remember the last time you Xeroxed something? Or did you photocopy it? When you sneeze, does someone offer you a Kleenex or a tissue? Exclusively represented by Leading Authorities, Al Ries speaks from decades of experience about the usefulness of developing a brand and cornering the marketplace by narrowing the focus of mercha... More >
"As the consultant who popularized the idea of ?positioning' brand for different consumer segments, Al Ries has probably wielded even more influence over marketers' thinking. When movers of such stature start exhorting companies to put fewer eggs in the basket, it suggests that a fundamental rethinking is under way." BusinessWeek
Georgia
$30,001 to $50,000
$30,001 to $50,000
$30,001 to $50,000
This speaker's specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.