Laura Ries, an expert on marketing and building brand strategy, is the best-selling author of some of the nation's most respected branding books. Laura Ries got her start at TBWA Advertising in New York City as an assistant account executive for the Woolite and Evian brands. Her own personal brand skyrocketed from there. Exclusively represented by Leading Authorities, Laura Ries' presentations are filled with insightful commentary and dynamic PowerPoint productions. She provides audiences with a greater comprehension of how marketing and branding can work for them and create niches within the marketplace.  

A Family of Flair. In October 1994, she and her father Al Ries founded Ries & Ries, a marketing strategy firm based in Georgia. Together, they give speeches, write books, and give seminars across the globe. Their books include The 22 Immutable Laws of Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising and The Rise of PR, and The Origin of Brands, which lays the laws for building any product or service into a world-class brand and defines the laws for the biggest challenge of the new millennium: how to build an Internet brand. The Origin of Brands explores divergence, a concept analogous to the creation of a new species, as pioneered by Charles Darwin in his classic tome on the subject.  

Laura Ries has studied and defined the laws for the biggest challenge of the new millennium: what to do about the Internet and how to build an Internet brand. Her research and concept building also demonstrate how advertising is lacking in credibility and why PR is the best source of professional integrity when forging powerful brands in today's marketplace.  

Branded by Success. In 2002, Business 2.0 named Ries a "management guru" and issued trading cards with her photo and business statistics. Laura Ries has appeared on the Fox News Channel, CNBC, ABC World News Tonight, and makes regular appearances as a branding expert on CNN. Laura Ries is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and many more publications.

A true authority in the industry, Laura Ries has carved her own trademark, in particular, with her no-nonsense scrutiny of product placement. In the advertising world, hers is a household name, one that sets an example for audiences seeking a better way to make their own.