Doc Searls is co-author of the business best-seller The Cluetrain Manifesto: The End of Business as Usual. In the book, the authors suggest that the Internet has done two things that fundamentally change our way of doing business. First, it radically shifts the balance of power between supply and demand, giving the demand side (customers) far more power. Second, it turns markets into conversations, where supply and demand is only a handshake apart, emulating pre-industrial marketplaces. C... More >