Barton Goldenberg

From founding a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton Goldenberg has been living in the trenches of business strategy and forging strong customer relationships. When Goldenberg founded ISM Inc. in 1985, management of customer relationships was limited to an automated sales force with little user interactivity. His foresight and ability to integrate sales, marketing, customer service, e-business, and business intelligence became the foundation for all of today's customer-driven goods and services industries. He brings this knowledge and experience to every presentation, leaving audiences with a similar foundation to develop their own customer-driven businesses.

Tech-savvy customization. Goldenberg was in the fast lane on the Information Superhighway when he saw how Internet and mobile/wireless technologies could serve today's customer in "real time," a concept he developed and promoted beginning in early 2000. For today's "always-on, always-connected" consumer, collaboration is the key to the next step in the customer-provider relationship. With user-generated content and networking bringing consumers interactively into a company's branding, product development and customer service processes, Goldenberg addresses the new wave of customers: the digital consumer. Whether business-to-business or business-to- consumer, today's customer has expectations and demands to be met in real time. His new book, CRM in Real Time, addresses these needs and illustrates the means to satisfy them.

Barton's bottom-line, results-oriented style has made him popular with audiences around the world and has helped make him a sought-after speaker and writer. His seminal book, CRM Automation, is considered the primer for companies implementing customer-focused programs. His presentations have been praised by audiences worldwide including organizations such as AAA, Department of Defense, Delta Faucet, DHL, ExxonMobil, Hill-Rom, McGraw-Hill, Nike, PepsiCo, Pfizer, QIAGEN, Raymond James, T. Rowe Price, UK Postal Service, United Way, Xerox and more.

Media interest in CRM and customer relationships. As a regular columnist and member of the editorial board for CRM Magazine, Goldenberg writes about leading edge methodology and industry trends. He is often quoted in the media, including BusinessWeek, CIO, eWEEK, Information Week, Sales & Marketing Management and Selling Power. He also publishes the benchmark Guide to CRM Automation (now in its 16th edition).

Goldenberg is the chairman of 2008 DestinationCRM Conference - continuing his founding role with the inaugural conference since 2006 - and for more than a decade served as co-chairman of the DCI CRM Conferences & Exhibitions, held worldwide. He also frequently serves as a guest moderator for webinars and virtual tradeshows sponsored by Ziff Davis and other publishers. Barton is now pioneering a new business model for the 21st century: Managing the Digital Consumer Relationship: New Technologies and New Attitudes. He continues to build bridges between costumer and provider, between technology and enterprise, between supply and demand.