Former White House Press Secretary
Dana Perino brings a unique viewpoint from her time inside the White House, providing the insight into the current political climate that will give organizations a clear picture of the changes to come. As only the second female press secretary in U.S. history and one of the most widely respected members of President Bush's senior staff, she is an expert in crafting and communicating key messages under stressful conditions. She calls on her experience at the highest-level of government to impart strategies that will help organizations manage their reputations in trying economic times. How companies and associations present themselves to the American public will be a pivotal in determining their standing in the public eye and, ultimately, their future success. Perino is also an exceptional moderator, and an keen analyst of the latest political news. Exclusively represented by Leading Authorities, Dana Perino communicates a clear and precise picture of the current political situation in America today. Visit Dana Perino's website here.
Forward Momentum. When the administration ended in January 2009, Perino spent time volunteering at an HIV/AIDS comprehensive treatment center in South Africa. She is the president of her own strategic communications firm, Dana Perino and Company, and is a frequent public speaker on how what's happening in Washington, D.C. is affecting people around the world. Perino is also a Fox News Contributor and her commentary can be found regularly in The Washington Post, Politico, and National Review. In addition, President Obama has nominated her to the Broadcasting Board of Governors, the governing board of all U.S. broadcast services, including Voice of America. Perino is also the founder of "Minute Mentoring", an organization focused on giving professional guidance to young women starting their careers. She also serves on the board of Mothers Day Every Day and Running Start, and ONE Campaign's women's advisory board.
The Voice of the White House. Dana Perino served as the White House Press Secretary to President George W. Bush from 2007-2009--the first Republican woman to hold that position. An expert on healthcare, energy policy, and the position of female leaders in government and business, she communicates with audiences with the same clarity and precision that gained the respect of the rough-and-tumble White House press corps. Calling on her experience working closely with the President, she also speaks about management and leadership, encouraging rock-solid performance, inspiring creativity, and fostering debate to encourage better decision-making. Clear Lines of Communication. Before she joined the White House, in the wake of 9/11, Perino was a spokesperson at the Department of Justice. Altogether she spent over seven years serving in the Bush administration. Her political experience also includes working on Capitol Hill for Rep. Dan Schaefer's (R-CO) and Rep. Scott McInnis (R-CO). She worked as a journalist before turning to politics, covering the State Assembly of Illinois for the local CBS affiliate. She also worked in public affairs in the private sector in San Diego, including for the public relations firm Porter Novelli.
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Download Speech Topics: Dana Perino's Topics
The Political Realities--Right Now. A new administration, a Democratic-controlled Congress, a perceived shift in the public attitude toward the financial sector, and a clamoring for regulatory changes: these are just some of the political realities facing the American people and American business. Calling on her experience in the White House Situation Room and her time as press secretary, Perino analyzes what?s on the minds of Americans and American politicians. With experience interfacing with the media, she understands the spin, the realities, and the ways in which the public is being affected by the current political climate.
Answering the Tough Questions on Healthcare Reform. Dana Perino, former White House Press Secretary, dealt with the healthcare debate from the frontlines of politics, communicating the White House policies to the press and the American people. She dissects the probable policy changes while separating the political spin from the facts, taking the tough questions head-on. When will the debate really heat up? What resistance will the President and the Democratic Congress face? How will the eventual legislation affect the business stakeholders?
Message Management in Critical Times. In uncertain economic times, when the American public is reexamining how it consumes news and who it trusts for information, reputation management is more important than ever. As White House Press Secretary, Perino served as the conduit between government and the media, communicating the President?s key messages to the American people. An expert in public relations and crafting constructive, forward-looking messages in trying times, she discusses how reputation and message management ensures the health of an organization. Businesses and associations must effectively communicate their message now more than ever, and Perino explains the strategies, tactics, and mindset necessary to present a convincing and attractive face to customers and the American public.
Energy and Power and the New Administration. Energy policy and the impact it has on America and the world is, was, and will continue to be the single most important issue facing American policy-makers. How we deal with shrinking supplies of oil, greater regulation, and foreign dependence will affect every decision made by the Obama administration. From her time as White House Press Secretary as well as her time working on energy issues in Congress and at the Department of Justice, Perino understands the many angles and viewpoints that cloud and clarify this issue. She speaks about where we?re headed, where we've been, and how the policy decisions--both foreign and domestic--will contribute to the energy future of America.
Life Balance for Women in Leadership. As only the second female White House Press Secretary, Perino gained a no-nonsense, tough reputation in a field traditionally dominated by men. With a "seat at the table" in the White House--a privilege not usually afforded press secretaries--Perino was more than just a spokesperson; she was a key player in crafting and presenting the President?s case to the American public. She speaks about the experience of being a woman in the inner circle, what it means for women in the future, and how women can achieve leadership positions and excel in them while balancing family and life outside of work.
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