Business and Marketing Strategist
An internationally renowned marketing thought leader, teacher, and practitioner; Don Neal brings Madison Avenue to Main Street. He has spent a career dedicated to the art and science of persuasion. From strategic communications, branding, advertising, and live branded media, he delivers aggressive and progressive marketing solutions to global brands such as Mercedes Benz, Marriott, Lowes, Allstate, ExxonMobil, and Microsoft. In his work, Neal is relentless in achieving message relevance, media precision, and accountability for results.
Neal is also active in the trade association, advocacy, and non-profit community serving organizations such as the American Medical Association, National Restaurant Association, Consumer Healthcare Products Association, Investment Company Institute, and The Financial Services Roundtable.
An adjunct professor of marketing at Georgetown University, he works with graduate students to design practical marketing programs for the nations top trade associations, the regions best non-profits, and Fortune 500 corporations. Neal currently serves as president of Event Advisory Services for Leading Authorities Inc., the nation's most progressive event design firm and lecture agency. At Leading Authorities he leads companies and associations to re-imagine their events from the ground up, turning traditional meetings into experiential, live-branded media.
Neal is the former managing director and chief marketing officer of the consumer and commercial practice at Marsh & McLennan, was president of Echelon Marketing Group, served leadership roles at Omnicom's Rapp Collins Worldwide office in New York, led Focalpoint Marketing Inc. as the CEO, and cofounded the Hallmark Cards Loyalty Group.
Neal has served on the faculty of the American Marketing Association, the Bloch School of Business, the Direct Marketing Association, and the National Center for Database Marketing. He is an internationally recognized speaker. He serves on the board of The Catalogue for Philanthropy.
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With meetings increasingly under pressure, Don Neal, president of Leading Authorities Event Advisory Services, led a dynamic workshop that focused on event challenges and opportunities at last month's Marriott Masters.
Download Speech Topics: Don Neal's Speech Topics
So What Business Are You Really In? It has been reported that 50% of the jobs that will exist in 2020 do not exist today--will yours? Current business trends are changing at such an accelerated pace that it can be difficult to keep up. In addition, demographics, outsourcing, in-sourcing, media proliferation, and increasing consumer expectations are changing the role of the meetings and events industry. Simply planning a meeting is no longer enough--you must design a live, branded media experience. Calling on his experience as a veteran of the advertising and marketing world, Don Neal will share his views and explain how designing and executing a branded media experience is central to an organization's success. Creating a television commercial, developing a direct mail campaign, or promoting your brand at a NASCAR event--all these events strive for one common goal: to move an audience to action through a powerful emotional experience. Meetings and events should be viewed in the same light--they are live, branded media and must deliver on your organization's objectives.
Making CRM Work: Building The Brand, One Customer At A Time. Neal speaks about the growing need for an organization and a brand to adapt to the changing needs and tastes of present and future clients.
Leveraging Technology to Exceed Customer Expectations and Win In the Marketplace.Neal discusses the latest trends in technology and how they can be leveraged to win more customers.
Successful Channel Integration-How to Align for the Future. The trajectory of business success fits several models. Neal speaks about the directions an organization can pursue in order to develop a systematic growth process. He articulates the paths to a successfully positioned product and brand in the consumer market.
Exceptional Customer Service is Possible-Five Success Stories and Lessons Learned.Neal illustrates the process of customer service with personal anecdotes and professional examples of companies and brands that achieved their goal through strategic branding and customer readability.
Travels FromDistrict of Columbia Local Fee Range$10,001.00 to $15,000.00 West Cost Fee Range$10,001.00 to $15,000.00 East Cost Fee Range$10,001.00 to $15,000.00
This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.
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