Expert on Chinese Business and Commerce
Jeremy Haft, a successful entrepreneur and award-winning marketer, has founded leading companies in the manufacturing, technology, and marketing industries and is the author of All the Tea in China: How to Buy, Sell, and Make Money on the Mainland (Penguin 2007). Taking on popular misconceptions about China's might in the global economy, All the Tea in China demonstrates how American industry and labor actually have the competitive edge over the Chinese - and why that spells a once-in-a-century windfall opportunity to create jobs, build value, and make money. Jeremy Haft reveals market opportunities in China for companies of all sizes in all industries and provides practical advice on how to avoid the pitfalls and navigate one of the most complex business environments in the world.
Jeremy Haft is the Chairman of BChinaB Inc, a contract manufacturing and logistics firm he founded in 1999 that leverages a consortium of over 8,000 private sector suppliers in China. BChinaB assists American, European, and Asian companies in sourcing and selling goods and materials on the mainland. Specializing in engineered products that must comply with stringent regulatory standards, such as automotive, medical/dental, and building supplies, BChinaB handles all aspects of in-country production and logistics, including raw material procurement, engineering, manufacture control, quality control, and multimodal logistics. The firm has a long track record of success helping American companies capitalize on China's growth - from large multinationals to mom and pop shops.
Prior to founding BChinaB, Jeremy Haft was adjunct professor of direct and Internet marketing at New York University's Institute for Marketing and Management, which awards a Master's of Science in Direct Marketing. While at NYU, he led the most extensive research to date on China's plastics market. Under his supervision, a team of Chinese engineers and consultants surveyed over 600 factories, inspecting plant and equipment as well as conducting detailed interviews with company owners and department heads. The research was the first to map China's fragmented supply chain while creating a comprehensive database of players in China's plastics market - another "industry first" in a country with no sources of aggregated, accurate enterprise data.
A pioneer of New York's "Silicon Alley," Jeremy Haft founded a leading direct and Internet marketing company ranked in the country's top five by Forrester Research. SiteSpecific, Inc., the subject of the first Harvard Business School Case Study on Internet marketing, served a roster of Fortune 500 clients, including Microsoft, IBM, AT&T, 3M, American Airlines, and Grainger. The firm established industry standards still in practice today to track, measure and optimize Internet commerce and marketing. Jeremy Haft's marketing work has been recognized by nearly a dozen awards, including the Clio and the Cannes Lion.
In addition to lecturing at NYU, Jeremy Haft has spoken at symposia and conferences around the world about trade, technology, and China, including as keynote of the U.N.'s International Symposium on Government and E-Commerce Development in Ningbo, China; at the German Marshall Fund-Bucerius Law School's conference on Europe and China in Washington, DC; at Adverstising Age's "Web Advertising" conference in Monterey, California; and at the Greek Ministry of Defense and UCLA Burkle Center for International Relations' "Middle East Regional Security Conference," among others. Jeremy Haft has been invited to testify before the U.S. Congress's China Economic and Security Review Commission this year. A member of the Council on Foreign Relations, he is also a frequent commentator in the media on China and trade issues. He has been featured in such media as the Wall Street Journal, Business Week, Crain's, The Los Angeles Times, NPR's Marketplace, CBS Business Talk Radio, Advertising Age's Interactive Quarterly, and Plastics News. He has also led corporate training seminars on marketing and China business practices for Rapp Collins, Lund University, the Direct Marketing Institute in Lima, Peru, and others. His board memberships include eCHRON AB, a Swedish seed venture capital firm and incubator funded by Ericsson and Investor AB; Gerson Lehrman Group, an advisor to top hedge funds; and Studio One Networks, a global media syndication company.
Jeremy Haft grew up in South Florida and received his Bachelor of Arts with honors from Columbia University. A former actor and comedian, he is a member of the Friar's Club of New York City.
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Download Speech Topics: Jeremy Haft's Speech Topics
Deadly China Product Recalls: Don?t Let This Happen To You! China?s operating environment is so complex that without proper oversight, defects are inevitable ? defects that, if left unchecked, could harm your end consumer. Haft explores best practices to minimize the risk of a product recall. Topics include: how to achieve ?total visibility? in your supply chain; how to maximize local resources; how to troubleshoot in the middle of a production run; and how to respond in the event of a recall.
Who?s Afraid of China? How America can stay on top in the next century Most media pundits have already written off the next hundred years as China?s, and ?The China Century? has even become part of the popular lexicon. This talk is defeatist and largely inaccurate. It magnifies China?s strengths and minimizes its weaknesses. American companies and workers across all sectors, in fact, retain tremendous competitive advantages in the global economy. This presentation uncovers the secrets of how to reap profits, build value and create jobs by doing business with China. It also explores how a ?Flat World? perspective will cause you to waste precious capital, time, and resources when doing business on the mainland.
The Sparkle of Your China: Optimal strategies for import, export and investment China is far and away the fastest growing market for American goods and services in the world ? and has been for the last decade. Yet it remains one of the world?s most challenging, complex business environments. Newcomers and veterans alike frequently encounter unforeseen disruptions that cost precious time, money and resources. This talk explores how to avoid the pitfalls and successfully do business with the Chinese.
How to Build a Brand on the Mainland: If selling to 1.3 billion Chinese customers is impossible ? what is?! China?s middle class today ? at 130 million people and growing - already outstrips the combined populations of the UK and France. These new consumers require all the amenities of modern life, and in many cases choose American brands to fulfill their needs. While the media harp on America?s negative image in the world, find out how American business prestige in China is still at an all time high, and how that can help you build brand equity and market share for your product or service.
Making Cents: How American manufacturing can profit from China?s rise, not shutter the shop U.S. manufacturing stands to benefit tremendously from China?s growth. Today savvy firms are quietly building value and creating jobs by trading with the Chinese. This presentation explores the virtuous circle of China-U.S. trade flows: how surging Chinese imports are linked to surging American exports. It also explores the highly complementary nature of the US and Chinese economies ? and why that?s good for Detroit and other ailing industries.
At Your Service: The ground floor opportunity for U.S. service firms in China China?s booming consumer and industrial classes are increasingly demanding services ? from advertising and insurance to law and architecture, from banking and brokerage to retail and tourism. Yet official China still struggles to comprehend the very value of services, having only recently eschewed Marxism, and this is nothing short of a gaping blind spot in China?s rear view mirror and a giant opportunity for American service firms. Unlike manufacturing, however, the services sector remains among the most regulated in China, making the going much harder for US businesses. Find out how to navigate the complex business environment and exploit this ground floor opportunity.
Travels FromDistrict of Columbia Local Fee Range$5,001.00 to $10,000.00 West Cost Fee Range$10,001.00 to $15,000.00 East Cost Fee Range$5,001.00 to $10,000.00
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Bestselling Author of China, Inc.
Ted Fishman is a veteran journalist and former commodities trader who has emerged as a leading expert on the People's Republic of China and its development as a world power. In his writing, Fishman is noted for taking seemingly complex topics ? particularly how global economic trends influence people's everyday experiences ? and making them understandable and meaningful for a general audience.
Business Professor and Co-author of Global Negotiation: The New Rules
John L. Graham is Professor of Marketing and International Business at the Merage School of Business, University of California, Irvine. Graham's primary professional interests regard international business negotiations. He has completed studies on negotiation styles in the United States, Japan, Canada, Mexico, Brazil, Taiwan, Hong Kong, The Peoples' Republic of China, South Korea, the Philippines, France, Germany, the United Kingdom, Norway, Russia, the Czech Republic, Vietnam, and Israel.