Jonathan Greenblatt

 Jonathan Greenblatt currently serves as the CEO of GOOD Worldwide, the founder of Ethos Water, a former vice president of Starbucks Coffee, and an acknowledged thought leader on ethical branding and social entrepreneurship. He teaches social entrepreneurship at the Anderson Graduate School of Management at UCLA and served as a staffer in the Clinton White House.

Along with his corporate experience, Greenblatt has worked with leading non-profits and international institutions. He served as a senior advisor to the X PRIZE Foundation where he led the development of a worldwide competition focused on ending global poverty. He also served as an advisor to the United Nations Foundation, where he assisted with the creation and launch of the Global Water Challenge, a coalition of Fortune 500 corporations, foundations, and non-governmental organizations developing a global action plan to alleviate the world water crisis.

Generation GOOD. Greenblatt is the CEO of GOOD Worldwide, one of the fastest growing media brands in the marketplace. Launched in September 2006, GOOD is an integrated media company that helps people to live well and do good. The company has been praised by consumers for its unique blend of entertainment and relevance. Its products include a rich website; an award-winning magazine, GOOD Magazine; and a series of live events. GOOD has received equal recognition for its creative sensibility, commercial success and social impact. As an example, its innovative Choose GOOD campaign has directed almost $1,000,000 in subscription revenue to a diverse roster of leading nonprofits organizations around the world.

Fountain of Ideas. Greenblatt founded Ethos Water in 2002 with his longtime friend, Peter Thum, to achieve a specific mission: create a brand of bottled water that helps children around the world access their own clean water. Ethos was launched in Greenblatt's house and soon became one of the most respected bottled water brands in the U.S. In 2005, Starbucks acquired Ethos Water, making it one of only a handful of non-coffee ventures the company has purchased in its 30-plus year history. Today, Ethos Water is sold in premium retail locations across the country, including almost 7,500 Starbucks stores, where the brand has achieved record performance in bottled water sales. As a result of a strategic partnership with PepsiCo announced in 2006, Ethos already has increased its distribution to an estimated 100,000 retail locations across North America.

A Product That's Good to the Last Drop. As a member of the board of the Starbucks Foundation, Greenblatt was responsible for developing the global investment strategy for Ethos' philanthropic efforts. Ethos currently is projected to invest more than $10 million through 2010 to bring clean water to communities in need throughout Africa, Asia, and Latin America. Ethos also reaches the nearly 40 million consumers visiting Starbucks stores each week, educating them about the world water crisis and thereby planting the seeds for widespread activism and social change.

Greenblatt spent more than five years in the Clinton Administration where he served in the White House and the U.S. Department of Commerce. As a government official, he developed international economic policy with a focus on emerging markets in Asia and Latin America. This work took him around the world, where he witnessed the economic and social challenges facing a majority of the world's population, including the global scarcity of clean water. Before joining the administration, Greenblatt worked in Little Rock, Arkansas, on then Gov. Bill Clinton's first successful presidential campaign in 1992.

A frequent speaker and writer, Jonathan has been interviewed and profiled in diverse media such as Business Week, Chicago Tribune, Conde Nast Portfolio, LA Business Journal, MSNBC, National Public Radio, The New York Times and The Wall Street Journal. He also has delivered remarks at numerous high-profile events including The Ideas Festival sponsored by Atlantic Monthly and the Aspen Institute; the Social Entrepreneur Summit of the World Economic Forum; the Hilton Foundation Humanitarian Symposium; Push the Future Conference; and Sustainable Brands. His message-that one person can make a world of difference-is universal and inspires audiences from all corners. He speaks about overcoming poverty and sickness, and how social entrepreneurship and marketing can lead the charge to doing just that.

Greenblatt participates on several corporate and non-profit boards, including RESTORE Products and the African Leadership Foundation. He is a member of the 2007 Class of Henry Crown Fellows of the Aspen Institute and was named a Next Generation Fellow by the American Assembly. Greenblatt was appointed to the UNICEF Global Water and Sanitation Task Force in 2006 and serves as chairman of the Energy and Environment Committee of the Pacific Council on International Policy. He also serves on the Advisory Board of the Center for American Progress, the Graduate School of Political Management at George Washington University and the Institute for Global Leadership at Tufts University, and the X PRIZE Foundation. 

Greenblatt earned a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Arts cum laude from Tufts University.

He is a proud member of Red Sox Nation (West) and considers perhaps his greatest professional achievement to be his work as an umpire for the 1989 Little League World Champions who hailed from his hometown of Trumbull, Connecticut.