Branding Expert, Founder of Oddpodz
Karen Post has successfully tattooed her brand on American business. Known to many in her industry as the "branding diva," Post is a CEO, branding expert, and author who built her business from the ground-up. Her story is particularly compelling, given the unique challenge of being not only a young entrepreneur, but a female in a largely male-dominated field. She shares her journey to the top with candor, wit, and unflinching honesty about the trials and trails of the marketing terrain.
Post connects with her audience on a personal level because she speaks to their experience using her own as an example. A self-made expert on the operational aspects of business, and a visionary who keeps up with brands, trends, and customers, she ignites a fire within them, empowers them to be savvy but shrewd, fearless but focused, and awakens the sleeping branding professional within.
Playing the "oddz." Post started her first business at age 22, built two successful companies - an award-winning ad agency and a legal communications firm specializing in high-stakes litigation - and in 2006 founded Oddpodz, which is an interactive, through-the-looking-glass-like online community for the creative class.
Referencing her phenomenal entrepreneurial success, Karen Post has worked with diverse organizations to develop their unique story - and firmly plant it in the minds of clients, colleagues, and customers. Over the course of her career, Post has helped build memorable brands that sell products, moved audiences with compelling advocacy and persuaded public opinion. As CEO of Oddpodz, she redefines the front lines of branding practice. She writes a monthly column, about building start-ups and marketing for our brands and ourselves, for Fast Company.
Tattooing her brand on our daily lives. Post has been featured in business and marketing print, broadcast, and online media outlets, including Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, and NPR. Her work has benefited Fortune 500 organizations as well as emerging businesses in both consumer and business-to-business divisions.
Post is the author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, which has been published across the globe. Her client experience includes ACNielsen, American General Life Insurance, American Meat Institute, Choice International, Cox Cable and Media, State Farm Insurance, Chevron, Johnson & Johnson, Bank of America, American Express, Pepsi, Women's Council of Realtors, National Retail Advertising and Marketing Association, and Procter & Gamble.
Karen Post has climbed high and far in the business world, made a name for herself, and heightened the names of her clients. She shares that experience and imparts a message that will inspire people to take a similar path and forge a way to the top.
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Download Speech Topics: Karen Post Topics
The Freeway to More Customers: How businesses give and gain more by leveraging the art and science of a freebie. Businesses need to learn new ways to find and keep customers. This program is a how-to use the art and science of free stuff to find and keep customers. It explores the new attitudes of all market segments as they seek, high value, no cost offers. The practice of serving up free, no-cost offers in today's highly competitive marketplace is one of the most prolific techniques impacting brands. This program will open up thinking for businesses; solo-practitioners, small business owners and leadership, and Fortune 100 companies. The program addresses:
Brain Tattoos, Bigger Better Branding. This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets.
A to Z Creativity, 26 Ways to the Next Big Idea. Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets, new products and different ways to do things. Where do these big ideas come from? The human brain, which - like a competitive horse - he has so much potential if it's trained and exercised regularly. This creative booster introduces fun and effective methods to increase you and your team's creative output. This program can be delivered in a keynote format or in an interactive workshop.
Born-again Brands. The rebrand of organizations, persons or products. Some brands are timeless: Tiffany's, Kleenex, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade. Other brands are tired and don't age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become "born-again": a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the entire rebrand process. It is delivered in a keynote format or in an interactive workshop.
Brandtown, USA. Become a Destination Magnet. This program helps associations and public and private destinations embrace the branding of places process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven compromise and the upside of leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.
The Brand Inside: Attracting and Keeping the Right Talent. This program shows you how to attract and keep the right talent with a strong inside brand. Content focuses on building the internal or employer brand. When companies merge, downsize, experience rapid growth or any big change, the inside brand is essential. In today's competitive market, having a desirable corporate brand is the key to staff recruitment, retention and organizational success.
Brand MoiTM: Make Your Mark, Achieve Your Dreams. The Brand MoiTM presentation dissects "The Brand" for individuals, business and community leaders and sales and marketing professionals. It provokes compelling questions that can cause action and stimulates new, creative ways to maximize your personal mark. This program is designed to help people achieve their goals and dreams with a personal brand. The program includes both online (social media, twitter and email etiquette) along with off line strategies to build a strong personal impression in the minds of your market.
Branding on a Heart String: Creating a nonprofit Brand. The nonprofit sector is struggling. Giving is down and the need is up. Marketing and branding are more important than ever in this highly competitive environment. This program provides practical, big ideas to brand a cause, a program and/or an organization. If your resources are limited, your volunteers are tired and your mission is great, this program is for you. Attendees will learn story telling, the marketing and how to leverage social media.
Brain Tattooing with Social Media. How to build and manage an online business brand.By 2011, over 1 billion people will be actively involved in social media. Gone are the days when only teenagers occupied this online world. Today savvy business owners; entrepreneurs and professionals, are benefiting from these Web phenomena. Karen Post, a marketing expert with 25 years' experience, and CEO of a social media company, Oddpodz, takes the myths and intimidation out of this new marketplace. She delivers simple ideas to tap into this new frontier of opportunity to grow your business. This program covers a social media "overview" and "how-to"; blogging to build your brand, tweeting for success, and reputation management. It can be geared to individuals or company needs. She covers managing your brand online, business development publicity leveraging Facebook, Twitter, Linkedin, www.Oddpodz.com and other popular sites.
The New Face of Retail. Presentation message focus can include: buyer trends on- and offline, the new consumer attitudes, tactics to increase retail sales and how to deliver a fully branded memorable experience. This program can be delivered to executives, management or frontline retail staff.
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