Branding Guru and Best-Selling Author
An expert on marketing and building brand strategy, Laura Ries is the best-selling author of some of the nation’s most respected branding books. Ries is a household name in the advertising world, one that sets an example for audiences seeking a better way to make their own.She got her start at TBWA Advertising in New York City as an assistant account executive for the Woolite and Evian brands. Her own personal brand skyrocketed from there. Exclusively represented by Leading Authorities, Ries’s presentations are filled with insightful commentary and dynamic PowerPoint productions. She provides audiences with a greater comprehension of how marketing and branding can work for them and create niches within the marketplace.
A family of flair. In 1994, just one year out of college, Ries joined forces with her father Al, a legendary veteran of the advertising industry, and founded Ries & Ries. This Atlanta based marketing firm has consulted for Fortune 500 companies including Microsoft, Ford, Disney, Samsung, Merck and Frito-Lay. Together, Laura and Al are the best-selling authors of five books, including their latest, War in the Boardroom, which Publisher’s Weekly calls “entertaining and enlightening.” The dynamic duo has been profiled in BusinessWeek, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic and international magazines and newspapers.
Ries has studied and defined the laws for the biggest challenge of the new millennium: what to do about the Internet and how to build an Internet brand. Her research and concept building also demonstrate how advertising is lacking in credibility and why PR is the best source of professional integrity when forging powerful brands in today’s marketplace. A true authority in the industry, she has carved her own trademark with her no-nonsense scrutiny of product placement.
Branded by success. Ries was named a “management guru” by Business 2.0 and is a frequent marketing analyst on major news programs, from O’Reilly Factor to Squawk Box. She has appeared on the Fox News Channel, CNBC, ABC World News Tonight, and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, the Wall Street Journal, USA Today, Associated Press, Advertising Age, and many more publications. Ries also spreads her insight of the industry with her popular branding blog RiesPieces.com, and on the RiesReport.com website.
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You narrow the focus. Al and Laura Ries make sure that their seminars are visually focused. They use up to 300 slides per hour, which adds up to 1,800 slides in an all-day presentation, which totals 900% more information imparted by the typical speaker.
Their tailored, carefully edited slide list of images and key ideas makes watching their presentation feel like watching a movie. And they deliver suspense, comedy, intrigue and education, completely revolutionizing the traditional marketing seminar.
No two speeches are exactly alike. Using examples from a wide variety of industries around the world, Al and Laura Ries discuss and illustrate the laws and principles of positioning, marketing and branding, all of which have made their own business bolder and better.
Starbucks narrowed its focus to high-end coffee and became the world?s largest coffee chain. Dell Computer narrowed its focus to personal computers "sold direct" and became the world's largest PC manufacturer. BMW narrowed its focus to "driving" and became the largest-selling European luxury car in the U.S. Focus is the key to successful brand building in today's ultra-competitive marketplace, and Al and Laura Ries give presentations that embrace and apply the right focus for clients and audiences.
Travels FromGeorgia Local Fee Range$15,001.00 to $20,000.00 West Cost Fee Range$15,001.00 to $20,000.00 East Cost Fee Range$15,001.00 to $20,000.00
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A legendary marketing strategist who developed the concept of "positioning," Al Ries challenges audiences to think differently about their products and improve their brands. In describing why marketing campaigns succeed or fail, Ries explains why companies should narrow their focus to own a category in the consumer's mind.