Business advisor and provocateur, inspiring companies to invent their future - now!
Steve Yastrow is a widely renowned business advisor and provocateur who challenges and inspires companies to invent their future - now. As the principal and owner of Yastrow and Company, he is an idea generator, writer, speaker, and consultant on issues related to marketing and business. His first book, Brand Harmony, was published by The Tom Peters Company press in 2003. He is also brand editor for tompeters.com, where he writes on the latest issues in branding and marketing. His most recent book, We: The Ideal Customer Relationship, opens up new, relevant ideas that will help businesses build strong customer relationships.
Management guru Tom Peters said, "When Steve Yastrow writes, I pay close attention." Peters called Brand Harmony "compelling and powerful," and We a "superb book." Steve challenges his clients, audiences and readers to reinvent the way they look at their businesses, offering clear action steps to improve business performance through stronger customer relationships. He shows organizations how to focus their entire team on a picture of success, making it possible to "Invent the future ? now!"
Yastrow and Company's consulting, speaking, and seminar work bridges the gap between marketing strategy and business strategy. Virtually all of their efforts are spent creating and implementing revolutionary marketing systems to achieve major profit breakthroughs.
The concepts behind Yastrow's ideas were developed in the "real world" through his work as president of Yastrow & Company, a firm which has helped such clients as Tom Peters Company, The Cayman Islands Department of Tourism, McDonald's Corporation, White Castle, Cold Stone Creamery, Jenny Craig, Agilent Technologies, and Great Clips for Hair, among many others.
Prior to starting Yastrow and Company, Yastrow was vice-president of resort marketing for Hyatt Hotels & Resorts and senior-vice president of marketing for Sunterra Resorts. He earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University.
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Download Speech Topics: Steve Yastrow Topics
Making it in the Meltdown: "Don't just survive--thrive." Many companies are hoping just to make it through alive in these tough economic times. Don't be one of them! Steve will show you how to improve your business in this economy. Your audience will leave with action steps they can implement immediately to start thriving instead of merely surviving.
Unleash Your Latent Profit: "How your customers and employees unleash the profit potential in your business." Has there ever been a company that made all the money it possibly could? Has yours? Your business has much latent profit locked within it. Steve shows ways to unleash the untapped riches in your business. Your audience will learn to see marketing and customer relationships as effective tools for encouraging customers to act in ways that will improve your business results.
WE: "Creating Profitable Customer Relationships." When thinking of their relationship with you, how many of your customers think "We" and how many think "Us and Them?" How much more profitable would your relationships be if more customers thought "We?" Steve explains how to break barriers and create profitable "We" relationships with customers.
Brand Harmony: "What creates a strong brand? When all experiences your customers have with your company blend to tell a clear, compelling story." Strong brand impressions aren't formed by how many times a customer sees your advertising, but by how well all customer experiences blend to tell a clear, compelling story. Steve shows everyone in your company how to harness the power of connections with customers and will offer specific tools for creating a powerful Brand Harmony customer experience.
Selling: One Encounter at a Time: "Electrify your sales." Steve's unique approach to relationship-based selling links results with relationships. Improve your sales performance with Steve's fresh concepts connecting relationship-building and sales results. Your sales team will learn valuable tips and tricks to build and maintain relationships with customers.
True Loyalty: "Are your customers loyal to your company... or just to the offer?" Truly loyal customers are invaluable to a company. So-called "Loyalty Programs" and "Customer Relationship Management" systems abound these days. But are they really effective at creating loyalty and managing relationships? Steve shows the difference between True Loyalty and Transactional Loyalty... and how it affects your bottom line.
Why Marketing Programs Fail: "Explore the secrets of success and how to avoid failure." What topic could be more valuable to the marketing professionals in your company? The impact of successful marketing is undeniable. But, let's face it... most marketing efforts aren't successful. Programs are started and never finished. And many of those that reach completion fail to persuade customers. Steve will show audience members how to avoid these pitfalls and create marketing programs that work.
Be the Brand: "Who is in your marketing department? Every single person in your company." This is a great topic for everyone in your organization. Steve shows why all employees-- from the CEO to the front-line worker-- play a role in communicating the organization's brand story. Audiences will see that they each impact the ongoing, daily creation of your brand. Once your people understand how to Be the Brand, it will be easier to create a seamless, motivating brand experience for customers.
Brand Harmony: The connection between employees, customers and results. Brand Harmony turns the conventional view of brute force branding on its head. Strong brand impressions aren't formed by how many times a customer sees your advertising, but by how well all customer experiences blend to tell a clear, compelling story. Yastrow shows how to harness the power of Brand Harmony to help you forge stronger connections with customers. Yastrow will offer specific tools for creating a powerful Brand Harmony customer experience.
Driving Results From the Inside Out: Your employees are your brand. Yastrow shows why all employees-from the CEO to the front-line worker-play a role in communicating the organization's brand story. Audience members will see that they each impact the ongoing, daily creation of your brand. Once employees understand how to be the brand, it will be easier to create a seamless, motivating brand experience for customers.
"I get it, I want it, and I can't get it anywhere else:" How to create a brand that is compelling and motivating. Yastrow outlines the definition of a strong brand impression using the following customer need-based desire: "I get it, I want it and I can't get it anywhere else." He "raises the bar" and encourages audience members to aim high when thinking about their brands. They will learn to look well beyond basic product features and competitive parity, and search for brand values that are truly memorable and motivating for customers.
Latent Profit: How employees, and customers can unleash the earnings potential in your business. In the history of the world, has there ever been a company that made all the money it possibly could? Has yours? Your business, like all business, has much latent profit locked within it. In this presentation, Yastrow shows ways to unleash the untapped riches in your business. Your audience will learn to see marketing not just as a means for communicating to customers, but as an effective tool for encouraging customers to act in ways that will improve your business results.
Why Marketing Programs Fail: How to avoid the most prevalent pitfalls of marketing and actually affect change. The impact of successful marketing is undeniable. But many marketing efforts aren't successful. Programs are started and never finished. And many of those that reach completion fail to persuade customers. Yastrow will show audience members how to avoid these pitfalls and create marketing programs that work. Yastrow will give your audience ideas they can implement immediately. They will walk away with the knowledge of what makes marketing programs succeed, and what makes them fail.
Travels FromIllinois Local Fee Range$5,001.00 to $10,000.00 West Cost Fee Range$5,001.00 to $10,000.00 East Cost Fee Range$5,001.00 to $10,000.00
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