Vijay Govindarajan

Strategic Management Expert and World Renowned Professor

Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He works with CEOs and top management teams of global Fortune 500 corporations to discuss, challenge, and escalate their thinking around strategy and innovation. His mission is to help companies successfully create the future while managing the present, simultaneously excelling in innovation and efficiency. In addition to speaking at events, conferences, CEO forums, and leadership development programs, he is the Earl C. Daum 1924 Professor of International Business and the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He is the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric.

Govindarajan has been named to a series of lists by influential publications including: Outstanding Faculty, named by BusinessWeek in its Guide to Best B-Schools; Top Ten Business School Professor in Corporate Executive Education, named by BusinessWeek; Top Five Most Respected Executive Coach on Strategy, rated by Forbes; Top 50 Management Thinker, named by The London Times; Outstanding Teacher of the Year, voted by MBA students.  Additional accolades include BusinessWeek, which features Govindarajan as one of the "superstar" management thinkers from India.

Prior to joining the faculty at Tuck, Govindarajan was on the faculties of Harvard Business School and the Indian Institute of Management (Ahmedabad, India). He has also served as a visiting professor at INSEAD (Fontainebleau, France), the International University of Japan (Urasa, Japan), and Helsinki School of Economics (Helsinki, Finland).

The recipient of numerous awards for excellence in research, Govindarajan was inducted into the Academy of Management Journals' Hall of Fame, and ranked by Management International Review as one of the "Top 20 North American Superstars" for research in strategy and organization. One of his papers was recognized as one of the ten most-often cited articles in the entire 40-year history of Academy of Management Journal.

More than 70 articles by Govindarajan have appeared in journals such as Academy of Management Journal; Academy of Management Review; Strategic Management Journal; Harvard Business Review; California Management Review; and MIT Sloan Management Review. In October 2009, he co-wrote an article about Reverse Innovation in Harvard Business Review, which was later cited as on of the "big ideas" of the past decade by HBR.  He has published seven books, including the international best seller Ten Rules for Strategic Innovators. Govindarajan shares his experiences, thoughts and information through his newsletter "Innovation Quarterly: Next Practices in Innovation and Execution in a Reset World", found on his website.

Govindarajan works with CEOs and top management teams in Global Fortune 500 firms to discuss, challenge, and escalate their thinking about strategy.  He has worked with 25% of the Fortune 500 corporations including: Boeing, Coca-Cola, Colgate, Deere, FedEx, Hewlett-Packard, IBM, J.P. Morgan Chase, Johnson & Johnson, New York Times, Procter & Gamble, Sony, and Wal-Mart.  He is a regular keynote speaker in CEO Forums and major conferences including the World Innovation Forum and BusinessWeek CEO Forum.

Govindarajan received his doctorate from the Harvard Business School and was awarded the Robert Bowne Prize for the best thesis proposal. He also received his MBA with distinction from the Harvard Business School where he was included in the Dean's Honor List. Prior to this, VG received his Chartered Accountancy degree in India where he was awarded the President's Gold Medal for obtaining the first rank nationwide.
 

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  • How GE is Disrupting Itself
    -Mr.Govindarajan Vijay
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  • Vijay Govindarajan Speech
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Changing the Rules of the Global Game. We now live in an era of constant change, driven by the dynamic forces of technology, globalization, the Internet, changing demographics, and shifting customer preferences. As a result, companies find that their strategies need almost constant redefinition--either because the old assumptions are no longer valid, or because the previous strategy has been imitated and neutralized by competitors. Govindarajan helps organizations address strategic and organizational challenges, including: identifying market discontinuities that could transform the industry, using core competencies to leverage growth, executing breakthrough strategies, and creating new growth platforms that exploit new market realities. He also helps organizations to determine organizational DNA that will allow them to anticipate and respond to changes on a continual basis.

Organizational Capabilities for Global Leadership. Based on his book The Quest for Global Dominance (with Anil Gupta), Govindarajan addresses the importance of achieving global presence as a precondition for creating global competitive advantage. To convert global presence into global competitive advantage, the company must pursue three value creation opportunities: adapting to local market differences, exploiting economies of global scale, and maximizing the knowledge transfer across borders. Pursuing these value creation opportunities requires the firm to design the right type of organization (in terms of structure, systems, people, process, and culture), an organization that can simultaneously optimize local responsiveness, global scale, and knowledge transfer.

Building Breakthrough Business within Established Organizations. Even world-class companies with successful business models eventually hit the ceiling on growth. That's what makes emerging industries so attractive. These markets represent huge opportunities for capturing long term growth and competitive advantage. But because they lack a proven formula for making a profit, they are risky and expensive--with dire consequences for failure. Vijay Govindarajan argues that every organization's survival depends on strategic experiments that target such untested markets, but few firms understand how to implement them successfully. Govindarajan reveals where firms go wrong on their journey from idea to execution--and outlines exactly what it takes to build a breakthrough business while sustaining excellence in an existing one.

Winning In Emerging Markets through Reverse Innovation. Historically, multinationals have used the globalization strategy where they developed high-end products at home and adapt them for other markets around the world.  To preempt emerging market giants, companies must master reverse innovation where they develop products in countries like China and India and then distribute them globally. Govindarajan explores his concept of Reverse Innovation, which Harvard Business Review recently called one of the "big ideas" of the past decade.

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