MoeryLAI to Offer Crisis Communications Services to Trade Associations and Their Members
Washington, DC – May 3, 2011 - JP Moery announced today a business partnership between MoeryLAI and Sound Counsel Crisis Communications to offer crisis communications services to associations and their members.
“Some businesses and business associations are unprepared to deal with media and public scrutiny that can come at a moment’s notice to even the best run business.” Moery said. “Today we start offering our clients these services that will help them prepare for and respond to these kinds of events in a way that can literally save their companies’ reputations and bottom lines.”
Services will include crisis response, crisis readiness planning, media training, risk management, emergency management, and reputation management. Services focus on helping companies do their absolute best in difficult circumstances by developing a clear chain of command, prompt decision-making, and continuous two-way public and internal communications. Associations will have an opportunity to add crisis communication as a member service.
Sound Counsel, based in Seattle, WA, performs crisis response and readiness work for companies, non-profits, individuals, public officials, and associations, including the American Frozen Food Institute in McClean, VA. “At AFFI, we view our partnership with Sound Counsel Crisis Communications as a win-win-win, said Kraig Naasz, CEO of AFFI. “Our member companies receive top-notch crisis preparedness planning assistance. Our association gets a non-dues revenue stream. And, most importantly, our industry is better prepared to cope with a crisis when it hits.”
Sound Counsel’s principals are J. Vander Stoep and Bruce Cordingly. Vander Stoep has more than 25 years experience in helping public figures and organizations prepare, avoid, and manage communications crises -- including high profile cases appearing in national and regional media. He is a lawyer with a long career in government affairs, including time as a Washington state representative and Chief of Staff to U.S. Senator Slade Gorton. Bruce Cordingly has more than seventeen years experience working with Fortune 500s, universities and government agencies on their internal and external communications, including work with the Federal Reserve Bank, MasterCard, Columbia University, and Bloomingdales.
“Our core philosophy is simple: your mother was right – don’t lie. The Boy Scouts are also right – be prepared. Companies and individuals serve themselves best by planning ahead and, when a crisis happens, by being candid and communicating continually with key audiences. That approach can make the difference between a company closing its doors and actually thriving during a crisis,” said Vander Stoep. “We offer reasonable rates, round-the-clock service, and complete confidentiality for our clients.”
For more information about Sound Counsel Crisis Communications, visit: www.soundcounselcrisis.com.
For more information about MoeryLAI, visit: http://www.leadingauthorities.com/moerylai