Does Your Meeting Matter?
With meetings increasingly under pressure, it’s important to examine whether your attendees are getting the most out of your meeting. Recent research conducted by Leading Authorities’ Event Advisory Services determined several important factors of note.
- Content is king. Far more than location or the general meeting experience, attendees want content and programming with takeaway value. The speakers and panels that give them actionable insights to use in everyday life.
- Risk New Ideas and New Formats. Changing demographics of members mean attendees are ready for change. This doesn’t mean dropping everything that’s worked in the past, but rather incorporating the best traditions from past meetings into a bold new event. It could be a new layout for the exhibitor floor, the production of videos on-site, or a panel discussion with industry experts.
- For many people involved, big crowds equal big success, so use pre-meeting promotion to build attendance. You can gain an edge by using the power and immediacy of video messaging. Customized video promos using talent or entertainment from the event can result in a big attendance boost. Learn more here
- Learn from your attendees. Research has shown that meeting relevance is not determined by the CEO or other stakeholders; it is determined by the attendees. Get to know your audience and their needs.
If you’d like to receive additional results and a list of the Top 11 Ideas To Make Your Next Meeting More Relevant, please contact Tori@lauthorities.com and we’ll share them with you.