Engaging Programming
The core of any Strategic Event Plan includes a strong curriculum base. This is where Leading Authorities’ strength as a premier lecture agency sets us apart from our competitors and keeps our clients coming back.
Your industry is ripe with subject matter experts and leading thinkers in their fields. Add richness to their knowledge and insights by teaming them up with a renowned journalist or facilitator to bring out the best in a panel by framing up issues, asking thought-provoking questions, and engaging the audience in the conversation.
Activate your audience with an energetic and innovative point-counterpoint debate between expert speakers. Throughout the presentation attendees participate by using an anonymous audience response device to survey their attitudes before and after the debate, to ask additional polling questions, and to gauge if the debate resulted in a change in opinion.
Engage a dynamic thought leader to lead a stimulating, imaginative, and compelling presentation that includes participants from 3 to 4 opposing or complimentary viewpoints—think Baby Boomers, Gen X, and Gen Y; or manufacturer, distributor, retailer, and consumer together on stage. While the panel demonstrates their difference in thinking, the moderator details background information and continues to provoke discussion and create an understanding with practical implications for the audience.
Use a research expert or a pollster to examine underlying industry trends and consumer attitudes. After revealing the findings for the first time in front of your attendees, bring in subject matter experts for a top-level discussion and then extend that content into smaller, conversational tracks.
Leading Authorities approaches the flow and agenda of your event in just this way, by mapping out the elements at each of the key intersections in our impressions/objectives matrix.
We use a curriculum matrix like the one pictured above to design comprehensive and provocative programming for our clients. To learn more about how to apply this tool to your event or to receive a customized matrix tool, call 1-800-773-2537 to speak with one of our event designers.