Event Advisory Services / Consulting

Events Are Word of Mouth Marketing

In today’s media-saturated, fast-paced world, consumers are being bombarded with myriad messages competing for their attention and for their participation. How does your organization capture your key audiences’ time and attention in an environment like this?

 
In a 2006 Harris Interactive poll, 75% of respondents said that their beliefs and behavior are changed by what they hear directly from others about brands, goods, and services.

 

At Leading Authorities, we view events and meetings as this powerful form of marketing, the most powerful—word-of-mouth marketing. In fact, a recent survey of Fortune 1000 chief marketing officers revealed that they also view meetings and events as the most effective tool in their arsenal.

Leading Authorities produces experiential events for our clients. We do this by encouraging them to push their boundaries and challenge the expectations of their attendees. Our events are designed to create the change in audience behavior outlined by our client, whether that is to inspire, motivate, create community, build excitement for their industries or products, or another objective.

What challenge are you facing? How can you grow your event? Take a few minutes to chat with one of our event design experts at 1-800-773-2537 for best practices and a fresh perspective.
 

 

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