Strategic Event Evaluation

Get a New Perspective

Take a fresh look at your meeting or event as an experience, through the lens of The Experience Economy.

Leading Authorities will attend your next event to record observations and offer recommended improvements for the event experience in the future. The Strategic Event Evaluation (SEE) will take a holistic approach to your conference or event and identify areas for growth, and provide tactics for eliminating negative cues, engaging all five senses, tackling choke points, improving content, streamlining production functions, generating better evaluation results, and creating an overall “wow” experience that meets your objectives.

The SEE starts with an in-depth intake of critical information about your organization, including a look at your strategic objectives, the audience, the competitive and growth issues, and measures of success and failure. Our team will work with yours to conduct an unobtrusive but comprehensive evaluation of every guest touch point from invitation through follow-up. The “Four E’s” framework will be used to test experience architecture, while a detailed analysis of process, humanic, and physical cues will provide a backdrop to analyze all aspects of guest experience.

How It Works:

Following a quality intake, Leading Authorities will send trained and certified event experts to your next conference, annual meeting, or other event to examine the key elements involved in creating a compelling experience for your audience. Within seven business days of event completion, Leading Authorities will present, at your offices, a report that highlights the state of the event, including positive elements as well as opportunities for incremental improvement. More importantly, we will identify levers that transform a “good event” to a “great experience” and make a greater impact on your organization’s strategic objectives. 

Learn more about how a strategic event evaluation can propel your meeting to new levels of growth and ROI. Contact Helena Lehman at Helena@lauthorities.com or by calling (202) 721-7676.