We see thousands of events a year. We see what works and what doesn’t. Let’s talk about something that works:
One of the best ways to increase audience participation, education, and meeting ROI at your event is through a live focus group with a moderator. Engage a dynamic thought leader to lead a stimulating, imaginative, and compelling presentation about your industry that includes participants from 3-4 opposing viewpoints—think baby boomer, Gen X, and Gen Y, or manufacturer, distributor, retailer, and consumer together on stage. While the panel demonstrates their differences in thinking, the moderator details background information, provokes discussion, and creates an understanding with practical implications for the audience.
There are many benefits to a skilled moderator. A moderator guides the conversation, maintains momentum, and keeps participants on topic. Your panel of experts may have great insight, but it often takes a professional to get those insights out of them. Leading Authorities’ moderators excel at framing up the discussion and encouraging the panel to demonstrate their diverse range of thinking. Below, suggestions for a great moderator for your live focus group:
Our event design experts can help you put together a panel of your experts, prepare them, and create a dynamic discussion by using one of our seasoned and well-known moderators. Contact us to start a conversation today.