Inside Leading Authorities

  • Eleven Ways to Use Video in Communications Campaigns

Leading Authorities' new video production studio is now being used by a diverse array of associations for a vast array of purposes.

The demand for multimedia content is rapidly increasing for:

  • Web sites
  • Grassroots and public service campaigns
  • Advocacy
  • Media relations
  • Social media
  • Promotional and marketing activities
  • Brand building
  • Education
  • Live events

YouTube, iTunes, Twitter, and Facebook, along with the profusion of interactive technology and our entertainment culture, require that associations use multimedia to reach important stakeholders and opinion makers.

Leading Authorities' state-of-the-art studio, located in the heart of Washington, DC, provides associations with an affordable, high-quality asset to produce cutting edge video. Our creative team has won numerous Telly Awards, the ultimate accolade for commercial video production.

The Leading Authorities studio features multiple high-definition video cameras and teleprompters, as well a contemporary television set featuring Washington landmarks and green screen technology. Add to this state-of-the-art lighting, a tri-caster for live webcast and satellite programs, and complete in-house editing facilities, and you get one of the best equipped and best-value facilities in Washington.

Leading Authorities knows associations like no other. The majority of our media clients are national trade and professional associations and we carefully track association trends and best practices through CEO Update and the high volume of work we do within this sector.

Some of the ways associations are using the Leading Authorities' studio include:

  • Video Rebuttals to broadcast news stories
  • Educational programs, including Pay-Per-View, for association web sites
  • Live, interactive Webcasts
  • Monthly messages to members
  • Promotional campaigns to promote meetings and events
  • Award and recognition videos
  • Branding videos
  • Public service announcements
  • Grassroots campaigns
  • Washington Fly Ins
  • Annual Meetings

The Leading Authorities studio is now available on both a monthly subscription or on a project-specific basis. For more information, please give us a call at 1-800-SPEAKER or fill out our online form.



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