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AG Lafley

Former Chairman, CEO, and President of Procter & Gamble

"The consumer is boss" A.G. Lafley
AG Lafley


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One of the most celebrated management leaders of the past decade, A.G. Lafley is Procter & Gamble’s former chairman of the board, CEO, and president, serving from 2000–2010. Lafley led a turnaround at P&G that continues to astound competitors and business observers. During his tenure, sales doubled, profits quadrupled, P&G’s market value increased by more than $100 billion dollars, and its portfolio of billion-dollar brands – like Tide, Pampers, Olay, and Gillette – grew from 10 to 24 behind his focus on consumer-driven innovation and reliable, sustainable growth.

A.G. Lafley’s presentations are an unprecedented look into the mind behind one of the largest, and most successful, corporations in the world. He helps audiences understand the challenge of achieving sustainable growth – the type of growth that can only be achieved through innovation and by setting and creating goals, strategies, structures, systems, leadership, culture, purpose, and values to support it. A talented and lively lecturer and exclusively represented by Leading Authorities speakers bureau, Lafley is perfect for groups of top management teams, global leadership executives, and high-potential leaders who can meaningfully impact the future course of their companies and industries. He is known for his open dialogues during presentations and great for audiences who want more than a canned keynote. Lafley’s areas of expertise include industry and company transformations, business strategy, business models, branding, innovation, and leadership.

P&G Professional. Lafley graduated from Hamilton College in 1969 and joined the U.S. Navy in 1970 where he oversaw retail and service operations in Japan for several thousand Navy and Marine corps and their families. After the Navy, he earned an MBA from Harvard Business School and joined P&G in 1977. Starting in marketing, Lafley moved up through the company’s laundry and cleaning businesses, delivering record results. He went on to run operations in Asia and North America and then started-up P&G’s first global beauty business before his CEO appointment in 2000.

Author and Accolades. Lafley has been honored with some of the highest recognitions in business, including Chief Executive magazine’s “CEO of the Year,” the Peterson Award for Business Statesmanship, and the Warren Bennis Award for Leadership Excellence. He also received the prestigious Edison Achievement Award for Innovation and is just one of a handful of business CEOs to ever receive the honor. He was inducted into the IndustryWeek Manufacturing Hall of Fame and the Advertising Hall of Fame. Additionally, Lafley is co-author of The Game Changer, a guide to turning innovation into strategic advantage and selected as one of Bloomberg Businessweek’s top 10 business books. He also authored several Harvard Business Review articles on strategy, innovation, and leadership, including the renowned “What Only the CEO Can Do,” and his latest book, Playing to Win: How Strategy Really Works is a Wall Street Journal and Washington Post best-seller.

Lafley currently is a special advisor at Clayton, Dubilier & Rice; a director at General Electric and Legendary Pictures; and a chairman at Hamilton College. He is a highly sought-after speaker, teacher, consultant, and coach on strategy, innovation, and leadership development.

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  • AG Lafley: Innovate Beyond
  • Playing To Win Book Trailer
  • Values, Goals and Strategies
  • Cultural Change

Download Speech Topics: AG Lafley Topics

The Consumer is Boss: Leadership at Procter and Gamble. During A.G. Lafley's tenure as CEO and chairman of Procter and Gamble, sales doubled, profits quadrupled, and P&G's market value increased by more than $100 billion dollars. How did he lead such a dramatic transformation? By focusing the company on core businesses and brands and winning in developing markets, making P&G a more consumer-driven and externally focused company, and shaping a more diverse, open, and collaborative culture in which innovation is the primary driver of business and financial growth. A.G. Lafley reveals the secrets behind company transformation, business strategy and business models, branding, innovation, and leadership in a candid presentation ideal for groups looking for something beyond a canned keynote.

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