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Bruce Piasecki

Author, President and Founder of The AHC Group

"In the growing, global business, there are new grounds for hope in this century." Bruce Piasecki
Bruce Piasecki

Bruce Piasecki is an expert at facilitating new forms of competition in our swift and severe world. For thirty years, he has built a general management consulting firm, The AHC Group, based on principles of frugality, global competitiveness, and competing on sustainability.

The environment of global business is ever changing, and Dr. Bruce Piasecki is an intrepid forecaster of things that must change in firms, governments, and the NGO community.

One of the leading corporate strategists and governance advisors in the world that bases his practice on environmental andbusiness needs, Piasecki has built his reputation through aiding corporations move beyond compliance to align their operations to both respond to and capitalize on society’s rising expectations of business.

Piasecki has helped the global car giant Toyota, for example, pursue the hybrid power train family of more fuel efficient cars. His firm has helped the Warren Buffett firm Shaw Industries create this Growth and Sustainability leadership council in its move to bring recycled content and energy savings to this world’s largest maker of carpet and flooring. Piasecki is now helping FMC move its Growth and Sustainability Council in the direction of more seaweed and bio-based chemical feed-stocks.

Piasecki is able to relate the new realities of the swift and severe world of the 21st century to both business leaders and casual society, providing an optimistic yet grounded vision of the future along the way.

A Trusted Advisor in the Corporate Mansion. Piasecki is the president and founder of The AHC Group, Inc., a top energy and environmental strategy consultancy to companies such as Toyota, BP, Chevron, DuPont, and Dow Chemical.

The firm has specialized in energy, materials, and environmental corporate matters since 1981. Piasecki and his staff have run hundreds of benchmarking workshops for numerous multinational Corporate Affiliates since 1990, involving key executives in site remediation, power markets, emerging issues, and governance concerns in the evolving global marketplace.

A Universal Way Forward. In his latest work, Doing More With Less: The New Way to Wealth(Wiley, January 2012), Bruce introduces a new framework to build competitive advantage in the swift and severe world of the 21st century – innovation and growth through frugality. 

Bruce convincingly lays out the case for a return to frugality, providing relevant examples from his thirty years of experience as a management consultant and change agent. 

He deftly explains how this approach to competition is applicable not only to business leaders, but individuals as well. In combination with his previous seven works on business strategy and corporate change, Piasecki has laid out a complete and compelling vision of how we all can thrive in a world that presents both endless opportunity for innovation and harsh repercussions for inaction.

A Map of the Business World. With his previous books, World Inc (2007) and The Surprising Solution (2010), Piasecki examines a striking new phenomenon in what he coins as “social response capitalism”. The concept took off, translating his work into numerous languages and settings.

As power moves increasingly into the hands of business, the world is looking to corporations instead of governments to solve its problems. Gone are the days of focusing solely on technical quality and price. One must center their competitiveness now on “social response,” and product positioning is an entirely new ball game in the practice areas of Bruce Piasecki and his firm.

 

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Doing More with Less: the Future of Money.In a smaller more globalized world, what proves enough?Enough for your firm, in your nest egg, and what is enough in your personal positioning for the near future? In an effort to better understand money and power in a globe bursting with seven billion people, this talk reflects on the importance of answering What Is Enough?  This revitalized worldview proves the most satisfying way to wealth. In this speech, Piasecki argues why, in a world of seven billion souls, we must become like Ben Franklin all over again--frugal, innovative, and diplomatic.

Aligning Small Business with their Near Future: Competing on Sustainability in a Smaller World.Having created his own profitable business, which has steadily grown since 1981, Piasecki speaks with authority and insight on aligning small business in World Inc size firms and times. In today's swift and severe globalized economy, firms need to learn how to compete in a carbon and capital constrained world. This talk provides the business leader with new tools and ways to compete through competitive frugality.

Going Global, Going Green. 
Piasecki outlines the impact the 300 largest companies worldwide have on a modern global society. Having rejuvenated corporate strategies for international brands, such as Toyota and Hewlett Packard, his firsthand perspective deconstructs a new driving force in capitalism: competing on a playing field built on social needs.

Some say we must go green or go bankrupt. Others falsely claim they can make green into gold. Piasecki shows a more golden frugal inventive middle ground, not based on theory, but practice. Piasecki demonstrates how the most successful firms understand the importance of doing more with less, and how this ties in with meeting society’s expectations. This is his talk for the small business enterprise.

Social Leaders and Business Leaders: Cut from the Same Cloth?
The average MBA might be undereducated on the ways of the world, missing lobbying, social, and political knowledge. Meanwhile, the average Masters of Public Administration may prove grossly ignorant of business ways. In this talk, Piasecki examines what we mean by dual competence to make things happen in the near future.

Piasecki discusses the qualities of a good leader when faced with potential crises and the natural reactions to crisis situations. The similarities of leaders in a political arena and leaders in the corporate sector are striking, and Piasecki presents his insights on competing in today's marketplace, along with personal anecdotes and industry examples.

This talk is designed for institutions of higher learning and for key trade association settings where the leaders present are mostly MBAs, MPAs, and lawyers.

To Master the Task of Tomorrow, Manage the Challenge Today.
Piasecki addresses two questions: What is social response capitalism, and what is it doing to my wallet? This talk is designed for bankers, financial wizards, and CFOs.

In order to reshape capitalism, he explains, the best organizations now compete on more precise social requirements than supply vs. demand or price vs. quality. This popular talk, tested in settings as diverse as Greece and Istanbul, Wall Street and London, analyzes the need for increased mobility, cleaner energy, and technological aids for the needy. The issue of finance is to assure the future, not skim off the financials.

Recruiting and Retaining Talent in Modern Times. Because Piasecki has built a high margin small business, he recognizes talent and has experience discussing the subject at schools and in professional circles.

Piasecki explores how becoming a leader with innovation and gravitas may not be enough in an ever more severe, always changing, contemporary world market.

Instead, he notes that the job calls for someone who can bring passion and focus to superior products with an ability to cultivate a workforce dedicated to the same set of goals.

Understanding the new rules of global competition, the swiftness of disclosures, and the profoundness of business challenges and conditions is one thing, yet the application to make it work requires leadership with a solid foundation and structure. Piasecki refers to this as corporate mansions leading the charge.

Developing Leaders We Can Trust. Using Abraham Lincoln and Winston Churchill as models, Piasecki articulates the tenets of quality leaders in this speech. His message draws from personal experience living and learning in management positions. The role and goal of a leader is to find new paths to success and grow business in all situations and conditions. Piasecki offers ten take-home lessons that help pave the way.

This talk is designed for communication and public affairs experts.

Money Doesn't Manage Itself. Coming from both an inside and an outside perspective, Piasecki dissects the business of an organization. He relates Ben Franklin’s notion of competitive frugality to the modern business climate and demonstrates how his insights are still relevant today.

The Surprising Solution: Succeeding in a Carbon-and Capital-Constrained World.Piasecki stresses the importance of policy refinement. He believes there are social needs that require a re-definition of leadership and that the government must allow corporate roles. Corporate leaders must learn to compete on price, equality, and social needs. To do this, he argues that we have to learn to do more with less and link innovation to sustainability. He explains that there is a new frontier for policy makers and corporate citizens called the "S Frontier." This includes the severity of market conditions, swiftness of information, and social response capitalism. The "S Frontier" is a vital element for all leaders to consider and is the reason why competitive frugality will decide our future.

Intelligent Caution in Business Strategy: The New Mantra to a Path of Growth.After the BP oil spill in the Gulf, many leaders are seeking the true definition of sustainability. Leaders are asking how it can be integrated into their organizations to help them compete in a carbon and capital constrained world. Some call it enterprise risk assessment. Piasecki calls it “smart caution.”

There is a track record of leaders succeeding with these new management strategies in a smaller world. This talk offers the lessons of working for 55 of the world's largest companies in the AHC Group's ongoing Corporate Affiliates leadership workshops, from Suncor Energy and Shell to Dow and DuPont and many smaller innovators.

 

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