Cam Marston

Download Speech Topics: Cam Marston's Topics

Leadership and Teamwork: Four Generations in the Workplace. For the first time in history, four distinct generations are employed sided by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to every organization?s longevity and success. What are each generation's core values? What do they expect of their leaders and how do they define success? In this engaging program, Cam Marston answers these questions and much more. Audiences will learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention. Attendees will walk away knowing the common generational characteristics, specific leadership needs of each generation, the new definition of company loyalty, and fresh guidelines for team building.

Sales and Customer Loyalty: Selling Across the Generations. The first rule of selling is steadfast: know your customer. With four distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective and recognize the underlying biases, values, and expectations that pave the way to "yes." Marston looks inside each generation's core values to identify what forms their buying decisions and gives audiences the understanding required to develop a solid sales process, based on known generational biases and business preferences. Attendees will learn to identify subtle shifts that indicate upcoming leadership changes, create a fast and genuine connection with new customers, sell to their customers' expectations, build trust between the generations, highlight appropriate product selling points for each customer, and avoid common communication pitfalls. Cam uses examples to show how some companies today are effectively engaging generational marketing techniques to appeal to the unique decision making traits of each generation and prepare their sales teams for success in today's marketplace.

Management & Human Resources: Attracting and Retaining a New Generation of Employees
Good talent is hard to find, and even harder to keep. With company loyalty increasingly considered a comedic punch line rather than a standard employee trait, knowing how to identify, attract, and retain the very best talent may seem impossible. Generational DNA plays a huge role in the changing workforce dynamic. Understanding it unlocks the secret to selecting the right candidates and encouraging employee loyalty, both essential to business survival. The four generations in the workplace bring their own distinct biases about loyalty, leadership, time, and productivity to the office. Marston has studied these biases and their effects on attracting and retaining good employees. He provides specific examples of how every organization can create an environment that attracts the best talent and fosters, rather than discourages, employee loyalty. Audiences learn to identify the best prospects, create compelling employment offers, meet the long and short term goals of each generation, understand the motivating factors for each employee and become the kind of boss employees want to serve.

Travels From
North Carolina

Local Fee Range
$10,001.00 to $15,000.00

West Coast Fee Range
$10,001.00 to $15,000.00

East Coast Fee Range
$10,001.00 to $15,000.00

This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.

"The time and effort you put in prior to the meeting to make sure your presentation was on target certainly produced solid results. You went the extra mile and that was truly appreciated by our attendees." Cynthia Mills, National Arborist Association