President & CEO, Experience LLC and Author, What's Your Story? Adjunct Associate Professor of Entrepreneurship, University of Chicago's Booth School of Business
Author and entrepreneur Craig Wortmann is president and CEO of Experience LLC, a company that helps leaders and organizations capture and tell their stories.
Craig is the former president and CEO of WisdomTools, a nine year-old company that designs, develops, and publishes story-based learning for Fortune 200 organizations and top-tier business schools. Over the past nine years, Craig led the creation of strategic sales, marketing, client service processes, and software development, while directing day-to-day operations. In 2008, he successfully sold WisdomTools.
Before joining WisdomTools in March of 2000, Craig developed extensive strategic sales and marketing experience at several companies including IBM, Dean Witter, and The Forum Corporation, a leading global training consultancy. At Forum, Craig developed and delivered senior consultative selling and coaching, customer service, and management training for strategic client engagements including: Deloitte & Touche, Blue Cross Blue Shield, Honda Motor Company, and many others.
In his recent book What's Your Story? Craig provides an interactive, illustrative format to help leaders use stories to link a company's strategic direction with their people's actions and motivations. His clients include the world's premier organizations: Accenture, AT&T, Booz Allen Hamilton, DaimlerChrysler, Eli Lilly, Lehman Brothers, Marriott, McDonald's, Novartis, The New York Stock Exchange, Starbucks and Walgreens.
Craig is an adjunct professor of entrepreneurship at the University of Chicago's Booth School of Business where he teaches Entrepreneurial Selling, a course he designed. The course has received high marks for its focus on sales process and discipline, as well as intensive sales planning.
Craig has an M.B.A. in finance, marketing, and entrepreneurship from the Kellogg Graduate School of Management and a B.S. in political science from Union College.
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Download Speech Topics: Craig Wortmann's Topics
The power of story. The Power of Story keynote speech helps leaders enhance their leadership performance by looking at their everyday communications differently. Using a series of powerful stories, anecdotes, visual examples and his story tools, Craig describes unique challenges we face trying to communicate effectively and demonstrates how leaders create strong connections with people and with the organization's strategy. He discusses the importance of capturing and telling the right kinds of stories and why stories are the most effective method for enhancing performance.
Stories and motivation. The Stories and Motivation keynote speech looks at how leaders of all levels motivate and inspire those around them. This keynote can be quite a ride, as Craig shares different kinds of stories and examples of what causes people to become motivated and how great leaders inspire. This multimedia keynote demonstrates the true power of the human element of storytelling.
Stories and coaching. Stories and coaching... are you picking up on a theme? In this keynote, Craig looks at the usual ways we coach people and he helps leaders change their perspective on why coaching can be such a challenge. He looks at coaching from the perspective of the person receiving the coaching, and in this way helps leaders truly understand their challenge. The keynote then explores how to build stronger connections with people in order to open up more possibilities for coaching and building skill.
Stories and selling. The Stories and Selling keynote speech looks at how sales professionals differentiate themselves through stories. Craig calls on his days as an IBM salesperson to outline the new challenges that salespeople face, and how they can cut through all of the "noise in the channel." With plenty of stories and humor, Craig helps sales professionals distinguish themselves by going beyond "features and benefits" to build stronger relationships with clients.
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