Communications Counselor and Strategist
Dan McGinn is one of the most successful – and most innovative – strategic communications counselors in the nation. With an extraordinary client base of Fortune 500 companies, Dan challenges conventional thinking and constantly uses his listening skills to help those clients craft more effective communications campaigns. McGinn studies the challenging demands of consumers and recognizes the great importance of understanding how the consumer uses – and feels about – specific products and brands. Exclusively represented by Leading Authorities speakers bureau, Dan McGinn posits that "Consumers, old and young, black and white, rural and urban, tell us that big corporations have no idea what their lives are like." He can help bridge that gap.
Accountable Insight. For the past nineteen years, the nation's leading CEOs, general counsels, university presidents, and elected officials have turned to Dan McGinn for guidance and advice to resolve their most complex strategic, communications, litigation, and reputation management challenges. Why? Because Dan has great judgment, dead-on insight, and the ability to extract invaluable lessons about consumers from disparate facts, trends, and research data.
Building a Bridge of Integrity and Business Integration. Over the last few years, Dan had heard the same questions from his clients about the challenges they face in their very different lines of business: "How do we reinvent the way we market to consumers?" "How can we stay competitive in this new fragmented communications and advertising environment?" And most important, "How do we reach and connect with our target audiences?" Out of these questions, "New Persuasion" was born.
In an entertaining, engaging, and insightful presentation, Dan touches on many topics – consumer expectations, diminishing loyalty, and the "saturation generation," as well as the country's changing demographics, the impact of global economies, and the emergence of new media, among others. Dan also offers real-life examples of companies and industries that are succeeding in today's challenging environment, along with concrete, practical strategies to help companies reach their audiences.
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Download Speech Topics: Dan McGinn's Topics
New Persuasion. What is New Persuasion? New Persuasion is Dan McGinn's method of capturing the fundamental shifts in the way consumers, jurors and voters receive, interpret and act on the information they receive. The analysis process for New Persuasion is a fascinating mix of public opinion, census data, cultural trends, and behavioral analysis.
Dan has identified a set of societal shifts that impact virtually every organization in our society. A few examples:
Dan is a brilliant, unique and truly inspiring thinker. An authority on the "New Consumer" and the art of "Deep Listening," Dan has the amazing ability to translate everyday events and experiences into perceptive insights on the fundamental shifts taking place in our society.
How has Dan developed these findings? New Persuasion is the product of 20 years of consulting and an extensive dedicated research program. Dan has advised more than 800 organizations, from GM and Western Union to AOL and IBM. Dan also has a team of researchers who track thousands of news and culture sources each week. In addition, this team of New Persuasion analysts closely monitors 48 Bellwether media sources and 10 Bellwether markets in the U.S. to identify the early signs of cultural shifts.
What are Dan's presentations like? Unforgettable. They are multimedia sessions, packed with statistics, anecdotes, and insights into today's constantly changing world. Executives have called his presentations "jaw dropping," "revival-like," "totally inspirational" and "serious, funny, and full of actionable solutions."
Is the audience involved in the presentation? Dan constantly engages his audience – and the audience engages him. He travels up and down aisles, taking informal polls, quizzing his listeners, and most importantly, entertaining them.
What will a New Persuasion presentation do for my audiences and their line of work? A New Persuasion presentation will engage and challenge any audience. It is entertaining, deeply substantive and provocative. The presentation is intended to stretch minds and help organizations achieve a competitive advantage
Travels FromVirginia Local Fee Range$5,001.00 to $10,000.00 West Coast Fee Range$10,001.00 to $15,000.00 East Coast Fee Range$10,001.00 to $15,000.00
This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.
Leading Pollster and Public Policy Expert
Peter Hart has conducted more than 6,000 public opinion surveys and interviewed more than 3 million individuals. Regarded as one of the top analysts of public opinion in the United States, his prominent research on the affects of public opinion and societal trends on election outcomes has established him as a go-to political analyst.
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