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Lynne Lancaster

Expert on Generational Issues in the Workplace and Marketplace

"Companies are making a big investment to bring employees in the door. They want to make sure they can engage them and keep them around for a while. It is also a highly competitive hiring environment . . . the better you can understand each of the generations you are recruiting, the better off you are in the war for talent." --Lynne Lancaster
Lynne Lancaster

Are you struggling with generational gaps in recruiting, retention, or communication?  Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers?  Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions?  Savvy, engaging, and entertaining, Lynne delivers sparkling keynotes and workshops tailored to your strategic issues. 

Lynne Lancaster is one of the nation’s foremost generational experts and cultural translators.  With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lynne was recently named a Top Five Speaker for 2010. 

Each topic is customized to your event, audience, and objectives. Below are descriptions of her topics. 

Rocking the Workplace: Leading and Engaging Four Generations.  If you think you’ve heard the generations topic before, guess again.  Based on the best-selling book When Generations Collide and years of research, this speech outlines the top talent trends on the horizon and what it will take to attract and retain the best and brightest of every age. 

The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work.  Based on the brand new best-seller, The M-Factor, this speech identifies the seven surprising trends that shaped the Millennials and the best ways to manage and engage this influential generation.   

Selling and Marketing to the Generations.  Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect with clients and increase sales.  

Millennial Boot Camp: Millennial Orientation and Training.  Millennial new hires need to understand all the generations if they are going to succeed and thrive in organizations. This class “just for Millennials” teaches them how to work with Traditionalists, Boomers and Xers, and how to plot a savvy career course through intergenerational minefields.  

Just for Associations:  Engaging Four Generations of Members.  Generation gaps are making it nearly impossible to meet the needs of every generation of members, donors, and volunteers. Whether it’s signing up, communicating, or getting involved, this program reveals how to create loyalty with every generation. 

Lynne is one of The Generations People who make up BridgeWorks’ multigenerational team of experts, speakers, and corporate entertainers.  Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips. 

Lynne is co-author of the best-selling book When Generations Collide and the recently-released The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010).  Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world.  Lynne has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.  

Lynne speaks as part of the BridgeWorks multigenerational speaker team (search under The Generations People).   

Also check out BridgeWorks’ generational entertainment comedy show, TimesFour!

 

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Download Speech Topics: Lynne Lancaster's Speech Topics

Succession: Creating the workforce of the future
Lancaster speaks about establishing a better synergy of the ideas, demographics, and working styles that exist among the varied age groups that make up modern employee structure.

Workplace: Recruiting and retaining four generations
Lancaster addresses the differences in work habits and employment life cycles of recent graduates, Baby Boomers, and Traditionalists.

Leadership: Bringing out the best in every generation
Lancaster seeks to bridge the gaps between the age groups, and finds ways to forge strong business relationships among them. She works on bringing them together to work toward the same goals.

Generation X: The new adult
Lancaster brings to light the staggering notion that Generation X is no longer a cross-section of children, but rather the next assembly of grown-ups who have assumed all the responsibilities as such.

Here come the Millennials: The next great boom
Lancaster's forecasting brings the latest age group, Generation Next, into the wide, wide workplace. She presents ideas that make the transition easier for all four generations to recognize and adapt.

Non-profit: Engaging four generations of donors, members, staff, and volunteers
Lancaster also talks about the differing methods of marketing to the various generations and attracting each group to contribute to the greater good.

Travels From
California

Local Fee Range
$15,001.00 to $20,000.00

West Coast Fee Range
$15,001.00 to $20,000.00

East Coast Fee Range
$15,001.00 to $20,000.00

This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.

"The time and effort you put in prior to the meeting to make sure your presentation was on target certainly produced solid results. You went the extra mile and that was truly appreciated by our attendees." Cynthia Mills, National Arborist Association

The Generations People
The Generations People

Multigenerational Team of Experts on Generational Gaps

The Generations People are a multigenerational team of experts and speakers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home solutions.

Seth Mattison
Seth Mattison

Millennial Expert on the Generations

Seth is one of The Generations People who are part of BridgeWorks’ multigenerational team of experts and speakers.  Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips. 

David Stillman
David Stillman

Expert and Best-Selling Author on Generational Issues in the Workplace and Marketplace

Authors of the best-selling book When Generations Collide, Lynne Lancaster and David Stillman provide a comical and intuitive perspective on recruiting and managing four generations. True to their own Boomer and Xer personalities, Lancaster and Stillman offer strategies for marketing and selling to customers of each generation.

 TimesFour
TimesFour

The Hottest New Show in Corporate Entertainment

TimesFour, the latest corporate entertainment show from BridgeWorks, features professional comedian Joe Marlotti as the many faces and personalities of the American workplace. In a lively, sidesplitting one-man act, Marlotti and TimesFour takes audiences on a fantastic ride with the generations we work, live, and play with--Traditionalists, Baby Boomers, Generation Xers, and Millennials.

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