Author, Age Wave Co-Founder, and Leading Expert on the Changing Demographic Trends Shaping the Marketplace, Workplace, and Our Lives
Maddy Dychtwald is a nationally recognized author, co-founder of Age Wave, and leading expert on the changing demographic trends shaping the marketplace, the workplace and our lives. Having spent twenty-five years investigating and forecasting lifestyle, marketing, and retirement implications of the aging population, she has recently emerged as a renowned authority on the economic ascent of women, including its impact on various industries – financial services, healthcare, and consumer marketing. She addresses women, their affect on the economy, how organizations should market to women, and the business and economic impact of the aging population.
Award-Wining Author. Dychtwald is the author of three books: her newest, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better (2010)explores how women are the major change agent of the decade to come. Rosabeth Moss Kanter, a Harvard Business School professor and director of the Harvard Advanced Leadership Initiative, says, “In Influence, Maddy Dychtwald offers a sweeping and provocative look at the implications of the biggest demographic change of our times…Her engaging book takes womanpower to the next level: how to exercise significant leadership to make a difference in the world.”
Dychtwald also wrote Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children’s book on personal reinvention entitled Gideon’s Dream: A Tale of New Beginnings (2008).
The Age Wave. In 1986, she co-founded Age Wave, the nation’s foremost thought-leader on population aging and its profound business, lifestyle, and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.
Noteworthy Accomplishments. During her career, she has addressed more than 300,000 business and social service leaders worldwide in organizations such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, National Association of Educators, and the World Future Society. Dychtwald has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC, and NPR. She is also a popular contributor to The Huffington Post.
A graduate of New York University, Maddy Dychtwald has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.
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INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better. As we enter the second decade of the 21st century, women are on the verge of attaining economic parity with men – something our great-grandmothers and grandfathers would never have imagined. With this new economic fortitude, women have the opportunity to wield previously untapped power to influence the direction of the marketplace, the workplace, the family, and worldwide leadership.
In this presentation, Maddy Dychtwald paints a captivating picture of how women are becoming the biggest change agent of the decade, a message no woman or man can afford to ignore. Filled with research findings, insights and inspiring examples, this compelling presentation will cover the following topics:
A New Era of Women, Money, and Financial Planning. The women’s market may be the fastest growing and most untapped segment in the financial services industry today. As we enter the second decade of the 21st century, we have reached a tipping point where a critical mass of women, bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth are assuming powerful roles in personal and family financial management. Yet, the financial services industry has yet to create solutions to address the unique needs and preferences of women and their increasing role in financial planning.
This new high-impact presentation is designed specifically for financial service professionals. Drawing insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, as well as decades of proprietary Age Wave research, Maddy explores how the ascent of women is dramatically transforming their relationship to money and their involvement with financial planning. The following topics will be covered:
How Women’s Rising Economic Power is Changing Money, Men, and the Marketplace. As we enter the second decade of the 21st century, we have reached a tipping point where a critical mass of women, bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth are assuming ever more powerful roles in their family’s purchasing decisions. Although women are already responsible for the majority of consumer purchasing, few companies have created solutions attuned to reach their unique needs and align with their hearts and minds.
This new high-impact presentation draws insights from Maddy’s landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, as well as decades of proprietary Age Wave research. This presentation can be customized for specific audiences and industries. Topics to be covered include:
How the Age Wave Will Transform the Marketplace - and Our Lives. This visionary presentation offers deep insights into the population shifts that are occurring and what they mean for business, marketers and the future of retirement. How might increasing longevity and declining fertility impact societies, economies, families, and individual lives? Do people want to live traditional “linear” or more flexible “cyclic” lives, and how does that alter brand loyalty? How will the “age wave” impact the consumer marketplace, including which sectors and products will shrink and which will grow? Which industries are hopeful about their “age wave” prospects, and which are fearful? What is the new retirement, and how does it impact consumer purchasing? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of “middlescent” adults.
Travels FromCalifornia Local Fee Range$20,001.00 to $30,000.00 West Coast Fee Range$20,001.00 to $30,000.00 East Coast Fee Range$20,001.00 to $30,000.00
This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.
“Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion, and knowledge that was both empowering and contagious. Through various channels and methods, including PowerPoint, video clips, statistics, personal stories, and genuine conversation, Maddy truly engaged our female leaders. It is clear that Maddy not only understands the political, business, and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future - and is ahead of the curve in recognizing them.” -Joan Walker, Senior Vice President of Corporate Relations, Allstate Insurance Company
“Maddy Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities.” -Gordon J. Sprague, Senior Vice President of AIM Distribution
“You rock! I have heard very few speakers so brilliantly keep an audience focused with a combination of spoken and audio-visual material. I have to tell you I was bowled over. You have a vital message for women - and men - with influence and you match the vitality of the message with a vibrant delivery.” -Jane Glenn Haas, Columnist of the Orange County Register and Founder of WomanSage
“The program was thought provoking, and provided data that was fact driven and brilliantly presented. Interweaving live video clips kept the audience entertained while ingesting a good deal of information. I would highly recommend your presentation to any group, large or small.” -Rita Hernandez, Vice President, Property Management of JMA Ventures, LLC
“I wanted to thank you again for helping to make our 2006 Annual Conference a big success. Your presentation on how the coming age wave will impact the way we do business in the investment arena was quite impactful.” -Steven D. Hollenbeck, SVP Marketing of CUSO Financial Services, L.P. “This presentation has far-reaching impact. Maddy's eloquence and humor certainly have left an impression that will remain with our delegates for a long time.” -Suzette Shaw, Director, Program Development of Direct Marketing Association
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