Marc Gobé

As the founder and former president of Desgrippes Gobe worldwide, Marc Gobé is a pioneer in combining disciplines such as brand strategy, human factor research, product design, graphic design and architecture to engage consumers emotionally at different points of the brand experience.

Clients such as Coca-Cola, Air France, AOL, Estée Lauder, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Telefonica, Bath and Body Works, Danone, and Gillette have utilized Gobé’s integrated approach to build those brands’ emotional relationship with consumers.

Emotional Branding. In 2007, Gobé created Emotional Branding LLC, a think tank. He is a successful author, thought leader, speaker, and innovator. He offers workshops on innovation and design to the top management of corporations around the world to help them leverage the emotional power of their brands.

As the editor of Emotionalbranding.com, Gobé also uses this platform to offer conferences online on emotional branding and brings insight on the way brands are perceived globally from an emotional perspective.

A brand design pioneer, Gobé has written the business bestseller Emotional Branding. In 2007, he followed up with Brandjam: Humanizing Brands Through Emotional Design (Allworth Press), which champions the role of design and creative collaboration in building successful brands.

Global expertise and reputation. Gobé has received numerous design awards from publications and institutions such as ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was selected as a finalist in the 1998 Entrepreneur of the Year competition.

Mr. Gobé has been profiled in and has written articles for most leading international media brands in North and South America, Europe and Asia. He is a regular design columnist on BusinessWeek.com. After extensive studies in the field of product and graphic design, Gobé graduated from the École Professionnelle de Design Industriel in Paris.