Michael Treacy

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Growth through Innovation: Building Steady, Fast, and Profitable Growth. Over the past couple of decades, most organizations have mastered how to improve quality, cut costs, accelerate product development, and strengthen the customer experience. However, growth remains for many a game of chance, determined as much by unpredictable customers, competitors, and economics, as by skill or discipline. It doesn’t have to be that way. Growth performance can be steady and predictable. It can be dialed up to double-digit rates. It can be a greater source of profits than cost cutting. But this requires a management discipline that directs a superabundance of innovations to relentlessly improve the value of the customer offer and the effectiveness of the firm’s go-to-market capabilities. More than a plan, leadership must engage the broad organization to identify, develop, and deploy a mass of innovations that exploit market shifts rapidly and compound upon each other to create a large effect.

Michael Treacy has been studying how companies achieve and sustain profitable growth over twenty years as an academic, an entrepreneur, and as an advisor to many of the world’s most successful companies. Drawing of this extensive experience and insights from the new book he is researching and writing, Dr. Treacy delivers hard-hitting and practical insights, replete with compelling frameworks, tools, and case studies. He provides insight and direction that allows executive teams to tackle their thorny challenges of steady, fast, and profitable growth.

Double-Digit Growth. Your organization can achieve it, even if others can’t. Through fresh and compelling case examples, Michael Treacy demonstrates that the foundation of steady double-digit growth is a discipline that can be developed by any management team. With a structured growth discipline, firms are more likely to achieve high growth by “grinding it out” than they are by “betting the farm” on risky strategies.

Based on his book of the same title, Michael Treacy presents four key insights about the management discipline of double-digit growth firms: (1.) Manage customer value as a foundation of your growth plan. Recognize the need for steady improvement in customer value to meet rising customer expectations and competitive standards. (2.) Focus on five (and only five) sources of revenue growth. There are only five sources of new revenues, margins, and profits: improving base retention, gaining market share, positions in growing markets, adjacent market growth, and new lines of business. Start by focusing on sources of strength. (3.) Manage growth as a portfolio problem. Growth should be managed as a portfolio of initiatives that is diversified across sources of revenue over time. Consider both organic and acquired growth options. (4.) Grow management capacity as you grow revenue, margin and profits. Focus on talent development and improving actionable revenue accounting. Talent – not market demand, strategy, or competition – is the binding constraint on growth.

Value Leadership: The Discipline of Market Leaders. Do you want to be the leader in your industry? Do you want to provide the best offering for your customers, whether that is the best products, the best solution, or the best total cost? Do you want to have the capability to offer your customers better value year after year? This session uses the principles of Treacy’s co-authored best seller, The Discipline of Market Leaders. Translated into 18 languages, with about one million copies in print, this book revolutionized thinking about markets and competition.

Customized to your audience, Treacy will share (1.) choosing a value discipline, (2.) moving from threshold to leadership in customer value; (3.) leading-edge operating model design for product leadership, operational excellence, and customer intimacy; (4.) predicting your competitor's next customer value improvement; (5.) tackling the challenges of switching from one value discipline to another; and (6.) leading in two value disciplines: is it possible?

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Massachusetts

Local Fee Range
$25,001.00 to $50,000.00

West Coast Fee Range
$25,001.00 to $50,000.00

East Coast Fee Range
$25,001.00 to $50,000.00

This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.