Pamela Danziger

Pam customizes each presentation to the needs of the specific audience by using one of the following speech topics as a foundation and adding the latest research data from Unity Marketing's extensive database of consumer insight studies.  She aims to make each speech timely, relevant, and actionable for the particular audience.

Speech topics include:

Why People Buy Things They Don't Need--So You Can Sell More
American consumers spend $3 trillion buying discretionary and luxury products and services. In today's consumer-driven economy we spend proportionately less on basic necessities and more on things based upon emotion and desire. Danziger delves into the psychology of consumer spending on things they don't need. Learn how consumers use 14 different "justifiers" to give themselves permission to make emotional purchases. She provides new ideas about how to stack the consumer's emotional-buying equation in your favor to increase sales. By uncovering the interior emotional life of the consumer, Danziger delivers actionable ideas and recommendations so marketers and retailers can devise new marketing strategies, competitively position their products, and craft persuasive advertising messages.

The Coming Luxury Drought:  What Luxury Marketers Need to Know and What They Can Do about It
Pamela Danziger delivers the vital information every luxury marketer needs to know. Storm clouds have been brewing in the luxury market since the second half of 2007, coinciding with the mortgage crisis, decline in the dollar and rising gasoline prices. Luxury consumers spent 16% less on luxury in the second half of 2007 as compared with the first half. But this trend in reduced luxury spending is not just some temporary blip. There are other factors at work in the culture that signal a fundamental change in people's inclination and propensity to indulge in the luxury lifestyle. According to Danziger, luxury brands lost a 20% share of the total luxury market with the emergence of new luxury consumer personality--the Temperate Pragmatists--who live a "less is more" lifestyle and for whom luxury is just not all that important.

Meet the Young Affluents: The Ascent of the Young Affluents and What They Will Mean to the Future of Luxury Brands
Using her extensive research data, Danziger describes how the fresh and unexpected needs and desires of the young affluents--The Want-It-All Generation--is the most important trend that will impact the global luxury market over the next decade and beyond. According to Danziger, savvy marketers need to be poised to meet the demands of this unique new force in the luxury marketplace. She discusses the nine key trends that distinguish the young affluents from the more mature luxury consumers. These nine trends form the basis for a strategy to help luxury marketers understand and reach out to the young affluents who will be their primary consumers for the next decade and for years to come.

The Ten Things Every Marketer Needs to Know about the New Luxury Market
In retailing, the '80s was the decade of the mall and the '90s was the decade of the discounters. This first decade of 21st century is the decade of luxury, which is ushering in changes of paradigm-shifting proportions for marketers and retailers. According to Danziger, the gigantic Baby Boom generation (born 1946-1964) has reached the empty-nesting life stage, freeing up vast stores of discretionary spending as boomers indulge in the luxury lifestyle to which they have always aspired. In addition, the Generation X (1965-1977) cohort is rapidly reaching middle-age which corresponds to a rise in affluence and spending on luxury.

Travels From
Pennsylvania

Local Fee Range
$10,001.00 to $15,000.00

West Coast Fee Range
$10,001.00 to $15,000.00

East Coast Fee Range
$10,001.00 to $15,000.00

This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.