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Scott McKain

Customer Experience Expert

"The purpose of any business is to create experiences that are so compelling to customers that their loyalty becomes assured." Scott McKain
Scott McKain

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations.

Social Media in Action. In today’s Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it’s never been more important to understand and execute the steps necessary to create the “ultimate customer experience.” McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the “Top 25” people for Gen Y and Millennial leaders to follow on Twitter.

Creating Differentiation. There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization – and the professionals who work with you – stand out from the plethora of competitors?

In his book, Collapse of Distinction, McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the “Top 10 Business Books” of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com’s list of business bestsellers.

McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets.

McKain has been named as a “Hoosier Hero” in his home state because of his commitment to youth and philanthropy He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the “best movies” ever made. 

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Breakthrough Strategies for Association Growth

More members, more sponsorships, more revenue.

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  • Scott McKain at LAI
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Standing Out & Moving Up During Times of Change. Change certainly is not a novel phenomenon, but in many ways the pace of change we are currently experiencing is new. How organizations and individual professionals deal with the issue is critical to both future success and current productivity. Scott McKain’s program on change not only outlines how organizations -- and the professionals who work for them -- should deal with change, he also offers insight on how to handle the undetermined aspects of the future.

The Collapse of Distinction. How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the Collapse of Distinction"? There are three ominous factors that pull every company (and the professionals who work there), back to the pack like a magnet. Without understanding these "Destroyers of Differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction--and how to stand out and move up in a challenging economy through the creation of the Ultimate Customer Experience!TM

What Customers REALLY Want. Based upon Scott's #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into Scott's own nineteen companies where he serves as Vice Chairman of a $100+ million organization, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

ALL Business is Show Business. As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

Travels From
Indiana

Local Fee Range
$15,001.00 to $20,000.00

West Coast Fee Range
$15,001.00 to $20,000.00

East Coast Fee Range
$15,001.00 to $20,000.00

This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.

"I don't know how he did it! He sounded exactly like someone who worked for GE!" General Electric

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