Web 2.0 Authority, Business Owner, and Bestselling Author
For nearly two decades, Stephen Woessner has been in the trenches consulting with hundreds of clients and teaching them how to leverage Web 2.0 tactics like search engine optimization (SEO) and social media to expand into new markets, introduce new products, decrease costs, and increase revenues. Woessner is a leading Web 2.0 authority, bestselling author, and instructor at the University of Wisconsin-La Crosse Small Business Development Center.
Woessner is also a business owner and has made costly mistakes along the way. He built one of his previous companies up to a valuation of $10 million and was planning an initial public offering. However, he lost millions when the dot com bubble imploded. This expensive lesson taught Woessner the valuable principle of always measuring the return on investment (ROI) before any action is taken.
These lessons formed the foundation of his latest company, Predictive ROI. The company is based on a trademarked Web 2.0 method developed by Woessner. Instead of focusing on increasing traffic to a company’s website, Predictive ROI increases the right traffic...the traffic that provides the lowest bounce rate, the traffic that increases conversions...and Predictive ROI measures the increases in traffic and conversions before a single optimized content page is ever created. For example, the social networking aspect of Predictive ROI can increase website traffic by 23 percent and conversion rates by 780 percent.
Woessner’s practical and tactical training sessions and keynote presentations are exactly aligned with this ROI principle. Attendees have commented that the most valuable benefit is that his processes empower executives, business owners, and managers so they can implement the steps and action plan themselves without needing technical skills.
Woessner has been quoted in Inc. Magazine, E-commerce Times, B-to-B Online Magazine, Counselor Magazine, The Milwaukee Journal-Sentinel, Wisconsin Public Radio, and other media for his Web 2.0 insights. He frequently teaches training sessions throughout the University of Wisconsin system including the prestigious UW-Madison School of Business.
Woessner is a bestselling author. His first book is entitled The Small Business Owner’s Handbook to Search Engine Optimization. The book has been ranked as high as #3 on Amazon.com United States, #1 on Amazon.com United Kingdom, and #16 on Amazon.com France for its category. His second book is entitled Increase Online Sales through Viral Social Networking and was released in March. He is currently writing his third book.
Woessner earned his MBA and Bachelor of Science in marketing from UW-La Crosse. Woessner is also a graduate of Black Hills State University and the Community College of the Air Force. He lives in La Crosse, Wisconsin with his wife and daughter.
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Get Social and Get Sold! Conversation, Community, and Commerce. Without the three Cs, you will alienate customers and prospects by turning your Facebook, Twitter, and LinkedIn accounts into a selling free-for-all. During this entertaining presentation, Woessner demonstrates his 15-step recipe for transforming your social networking accounts into an influential online brand community. Your brand community will have the power to increase your online conversion rate by as much as 780 percent and your Website traffic by 20 percent or more. Woessner also demonstrates how his entire social networking process can be implemented in as little as 15-minutes a day. You have a business to run!
Be #1 with Google. Stephen Woessner is an SEO expert that speaks the straightforward and results-oriented language of business owners and managers. In this energetic presentation, Woessner delivers a tactical 15-step optimization process that can be implemented by any business owner or manager…all without needing technical skills. Through engaging Q&A, real-world examples, and demonstrations, you will learn how to focus on the steps that matter while avoiding time wasting pitfalls. Woessner delivers a strategic roadmap for you to follow that will increase your Website traffic and accelerate your organization’s sales.
Business Leader Briefing—Web 2.0. Powerful tools like social networking, search engine optimization (SEO), blogging, and other viral marketing tactics are on the cutting edge. Business owners, C-level executives, and senior managers are faced with the dilemma of needing to develop a comprehensive Web 2.0 strategy that their organization can implement without requiring new departments, funding, and burdensome policies or oversight. Learn how to meet this challenge head-on by revealing by developing a Web-centric strategy that harnesses the power of Web 2.0 in a practical and tactical manner.
Local Fee Range$5,001.00 to $10,000.00
West Coast Fee Range$5,001.00 to $10,000.00
East Coast Fee Range$5,001.00 to $10,000.00
This specific fee falls within this range. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Leading Authorities representative.
“I had Stephen talk to my group of advertising agency owners this fall. He talked to them about monitizing web based initiatives. His material was excellent and his presentation was right on target. Stephen has a wonderful presentation style that engages everyone in the room. I certainly recommend Stephen Woessner. He’s great!” -Dave Wood, Agency Management Roundtable LLC
“Thank you very much for presenting at the 2010 NBTDA conference. We have received many, many positive comments. I enjoyed and learned a lot from your session. Because of you, the conference was a huge success. Thank you again”. Tym Allison, National Bicycle Tour Directors Association (NBTDA) Conference Host
“Evolution is the key. Change is good…so when it comes to finding your way to maximizing your agency’s AGI with new interactive media services, Stephen Woessner will help. His tactical insights, best practices, and Web strategies can help your agency achieve better efficiencies for your employees or freelancers, as well as better results for your clients, and better profit for you!” -- Robert Sharp, President, Robert Sharp & Associates
“Stephen provided the kind of value our membership looks for - actionable recommendations and specific steps that they can take back to their offices and incorporate into their marketing strategies. His SEO presentation was one of our top-rated member events.” -- Falicia Hines, President-Elect, American Marketing Association-Madison
“Stephen has great knowledge that he is able to communicate in a practical, non-threatening, and interesting manner. His books and presentations give business people good advice and steps to implementing SEO or social networking. His approach is from a business person’s point of view, not from an Internet techie point of view. This approach connects well with business owners and managers so they can work with the more technical people to accomplish their goals. He is a great asset in our programming and the feedback we receive is overwhelmingly positive.” -- Barry Roberts, SBDC Program Manager, University of Wisconsin-Madison School of Business
“Stephen provides a great program that our participants value highly. His personable and non-technical technique to teaching search engine optimization and the business value of social networking make for a very impactful program. Our participants were thrilled to finally get a strategy to their online marketing efforts that they could implement immediately!” -- Christina Trombley, SBDC Director, University of Wisconsin-Green Bay
“Stephen’s presentation was a big hit with our meeting attendees. His clear explanations, real-world examples, and practical tips for search engine optimization gave our members and guests a solid base of knowledge. They left excited and ready to go back to their respective companies to begin - or boost - their SEO efforts.” -- Susan Reetz, Past President, Greater Wisconsin Chapter of the Media Communications Association - International (MCA-I)
“We were pleased to have Stephen Woessner speak at our Wisconsin Lodging Conference regarding social networking and search engine optimization. The feedback from our attendees was very positive and included several outstanding comments, such as "Stephen Woessner was light years beyond the other educational speakers. He was excellent. A great presentation! I thoroughly enjoyed Stephen and was excited to learn how much I could do despite a limited budget. Really enjoyed Stephen's SEO session -- it was awesome.” -- Jennifer Church, Director of Operations & Services, Wisconsin Hotel & Lodging Association
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