Original Research - Reveal Something New!
Commissioning research prior to your event provides a great promotional tool and insightful content for your conference. Use a research expert or a pollster to examine underlying industry trends and consumer attitudes. After revealing the findings for the first time in front of your attendees, bring in subject matter experts for a top-level discussion and then extend that content into smaller, conversational tracks. Include audience response technology to let the audience answer some of the same questions asked in the research project and compare the data live on stage.