GROWTH AND EXPANSION INTO NEW BUSINESS ARENAS
As Leading Authorities grew, so did Mark’s determination to make the company a leader in the events space. A firm that once primarily booked local talent grew to represent high-profile thought leaders and world-class talent, including former presidents and prime ministers, broadcast journalists, best-selling authors, renowned CEOs, and acclaimed figures from popular cultures.
One such notable figure, the television host Ed McMahon, began working with LAI. One day, he asked us if we could edit together a short video featuring several “Tonight Show” appearances to include in his presentations. Mark’s default answer to those sorts of questions was always yes, and just like that, LAI Video was born. Today, LAI Video is a full-service video agency that specializes in delivering powerful, video-driven campaigns for a variety of corporations, associations, non-profits, and academic institutions across the country.
Similarly, we began working on booking talent for a client who told us they could use help producing their live event. Of course, Mark said yes and soon, LAI Live, a full-scale live event production company that designs, produces, and manages live events across the country, was launched. Both LAI Video and LAI Live are thriving, creative businesses that perfectly complement the Leading Authorities portfolio.
In 2005, Leading Authorities acquired the publication CEO Update, a careers, compensation, and best practices community for association executives. Today, it is a well-known, membership-based resource for business leaders in Washington, with a suite of events and services that complement the publication.
In 2016, Leading Authorities launched LAI Literary, Leading Authorities’ resource for talent seeking to write and publish works of non-fiction. A collaboration between Leading Authorities, Inc. and Washington, DC-based literary agency, Ross Yoon, LAI Literary fields proposals and assists our talented roster of speakers in conceiving, developing, and licensing future best-selling books.
Always eager to grow the firm and find new ways to make an impact on not just the Washington, DC community but also the world, French continued to push the limits of what Leading Authorities could be. Today, the firm’s roster of clients includes major Fortune 500 companies, associations, and colleges, with LAI offices in DC, Chicago, and London.