Leading Authorities Speakers Bureau Announces LAI Literary


Leading Authorities has long understood the powerful synergy between speaking and publishing. Having a great book that supports a speaker’s message is critical in today’s competitive marketplace. LAI Literary is Leading Authorities’ resource for talent seeking to write and publish works of nonfiction. A collaboration between Leading Authorities and Washington, D.C.-based literary agency Ross Yoon, LAI Literary fields proposals and assists clients in conceiving, developing, and licensing future best sellers.

In addition, LAI helps our clients to promote and sell their books once they are published. In the past year alone, LAI helped sell hundreds of thousands of copies of books, and partnered with publishers and publicists to execute strategic book promotion events and campaigns.

The Ross Yoon Agency’s principals, Gail Ross and Howard Yoon, have specialized in the adult nonfiction book market for more than 25 years. Gail, a media lawyer, and Howard, an award-winning author and professor of narrative nonfiction, have strong relationships with every major publishing house in New York and abroad. Their clients include CEOs, top doctors, journalists, and entertainers; while many of their clients have some form of professional writing experience, a majority are first-time book authors.

“When Gail and Howard were first introduced to Leading Authorities, they came highly recommended from some of the most respected names in publishing,” said Mark French, CEO of Leading Authorities. “Having worked with them for the past year, it is clear to us why they have earned such a great reputation. Our speakers have been benefiting from the partnership since day one.”

In the last 18 months, close to half of the books in the Ross Yoon portfolio have hit the New York Times best sellers list. Their knowledge of market trends and editorial guidance has also led to Pulitzer Prizes, National Book Awards, and movie options.

In its first year, LAI Literary successfully landed book deals in the seven figure range for our clients.



Leading Authorities, Inc. is a progressive event company with more than 20 years experience bringing the world’s leading speakers to top meeting venues, companies, and organizations from around the world. Based in Washington, D.C., the firm has offices throughout the United States and internationally in Singapore and London.

For more information about Leading Authorities, contact Matt Jones at +1 202-783-0300 in Washington, DC, or Steve Bagshaw at +44 207 849 6892 or steve@lauthorities.com in England. 


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