5 Speakers On Direct-To-Consumer Disruption
As the marketplace continues to be disrupted with more specialized direct-to-consumer offerings, entrenched brands are finding their business models upended and disintermediated. The rise of brands like Dollar Shave Club, Glossier, Warby Parker, Blue Apron, and Bonobos are forcing traditional businesses and business strategists across categories to rethink how they're talking to, connecting with, and reaching customers. It's no longer enough to just have a great product. Your product has to be packaged and presented in a fast, friendly, and approachable way.
If your industry is facing direct-to-consumer disruption, hiring a speaker on this topic is a fantastic way to encourage stakeholders, employees, and leadership to rethink existing strategy and embrace new ideas and perspectives. Our business leaders have, in many cases, been the disruptors who are charging into industries and creating new categories. Other speakers are researchers and writers in this space, who have studied the characteristics of disruptive brands and are able to distill learnings into fast-paced and informative presentations.
5 SPEAKERS ON DIRECT-TO-CONSUMER DISRUPTION
Here are five speakers who have been the disruptors and detail the "how's" and "why's" behind today's consumers:
- Jon Steinberg, Former COO and President of Buzzfeed, Former CEO of Daily Mail North America, CEO of Cheddar
- Christopher Gavigan, Founder and Chief Purpose Officer, The Honest Company
- Mitch Joel, Technology and Innovation Expert & Best-Selling Author
- Kate Ancketill, Expert in Innovation and Founder & CEO of GDR Creative Intelligence
- Johnny Cupcakes, Founder and CEO of Johnny Cupcakes
Read more about each of these dynamic direct-to-consumer experts who address how to get ahead by connecting with today's consumers below and click on the links in each speaker's description to navigate to their individual speaker profile pages to learn more about their experience, expertise, and speaking topics.
CEO of Cheddar, Former COO and President of Buzzfeed, & Former CEO of Daily Mail North America
As cord cutting was becoming a trend, Steinberg saw an opening in the media market to create Cheddar, a video-based media business named to Fast Company's 2017 list of "The World's Most Innovate Companies." Formerly an executive with Buzzfeed, his hilarious and candid presentations offer a look at lessons he's learned while growing his start-up to an industry leader. He gives first-hand experiences of issues facing the modern business, how to retain a competitive edge, and how to grow by tapping into the millennial market. | See more on Jon Steinberg here.
Founder and Chief Purpose Officer of The Honest Company
In today's world, the customer expects both convenience and sustainability, and The Honest Company takes that experience to the next level by placing non-toxic products in the hands of parents around the globe. This Honest Company co-founder, who grew his business alongside actress Jessica Alba, demonstrates how to deliver product excellence while not sacrificing superior customer experience. | See more on Christopher Gavigan here.
Technology & Innovation Expert, and Best-Selling Author
What do billion dollar companies like Kylie Cosmetics and Dollar Shave Club know that legacy corporations don’t? How can these start-ups so quickly disrupt industries that took competitors decades to decode? Mitch Joel, the former President of global digital marketing agency Mirum, helps groups rethink the power of direct to consumer brands, how to build and act like one, and how to leverage purpose, data, technology, content, and speed to market in new, disruptive ways. | See more on Mitch Joel here.
Expert in Innovation and Founder & CEO of GDR Creative Intelligence
With 22 years of expertise across brands like Capital One and Sephora, Kate Ancketill specializes in future-proofing businesses by focusing on and getting ahead of emerging trends in retail, leisure, and hospitality. She explains that knowing and understanding how your customer and brand interact have a significant impact on your bottom-line. | See more on Kate Ancketill here.
Founder and CEO of Johnny Cupcakes
Named "America's #1 Young Entrepreneur" by Businessweek, Johnny Cupcakes is a master at cultivating an experience that customers—young and old—flock to time and time again. The key takeaways involve the power of details, collaboration, and the art of rolling with the punches while learning to adapt. | See more on Johnny Cupcakes here.
WANT TO GET AHEAD IN THE DIRECT-TO-CONSUMER SPACE?
Want to get ahead in the direct-to-consumer space? Seize the opportunity for innovation by bringing one of these great keynote speakers to your next event or meeting to talk about the in's and out's of direct-to-consumer disruption and how you can use that to take your organization to the next level.
To learn more about any of these speakers, or to check on any of their availability and fees for an upcoming event or meeting, contact our team today.
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