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Best-Selling Speaker with Culture Talk

by Maddie Glading
Ken Schmidt, Director of Communications Strategy at Harley-Davidson

Have you ever wondered why Chick-fil-A always top customer satisfaction surveys, even though its employees are paid the same as other fast food chains? 

According to Ken Schmidt, legendary Director of Communications Strategy at Harley-Davidson, it all comes down to corporate culture.

Ken has a new talk on the importance of building a successful culture. He examines the relationship between revenue and culture specifically, exploring:

  • Why dominant market share is a culture-driven result, rather than a marketing function
  • Why culture is the answer to growth challenges, employee turnover, and customer advocacy
  • Why a focus on "selling product" ultimately destroys competitiveness
  • Why loyalty to a company's product means the business is at risk while loyalty to its people means it’s thriving

Ken’s talks are very high-energy, customized, and full of motivating examples of businesses getting it right and wrong. Pin-pointing how corporate culture either helps or hurts performance and customer experience, he offers an honest look at what we can all do better infused with his trademark business genius, solid strategic takeaways, and hilarious way of saying what everyone else is thinking. 

You will leave wanting to better your individual performance as well as that of your team and company. And you'll know where to start. 

Let us know if you are interested in Ken by giving us a call at 1-800-SPEAKER or live chat with a member of our team now.

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