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Company Culture is Key to Revenue

by Maddie Glading
O'Hagan Rauch Berger Schmidt

According to a new study from Duke’s Fuqua School of Business, 92% of CEOs and CFOs said improving company culture would increase organizational value. And a new article from Forbes suggests culture is so important, it should be a part of every company’s 2018 budget.

These four speakers talk about making culture a top priority to boost revenue:

Ken Schmidt, Legendary Former Director of Communications Strategy at Harley-Davidson Motor Company
Ken’s widely known as one of the business world’s most outspoken and provocative thought leaders. He’s also viewed as a “turnaround king” for his work taking struggling businesses, tapping into the positive ways consumers respond to their brand, and helping to build a booming culture around that niche. In his talk on Dominating the Marketplace, Schmidt talks about the steps to developing a loyal corporate culture and fanatic customer base by using examples from his own life.

Jonah Berger, Best-Selling Author, Wharton Professor, & Expert on Why Things Catch On
Why is it so difficult to promote culture change? How do you grease the system to make people more likely to adopt positive cultural behaviors and ignore negative ones? One of our most popular speakers for groups that want to tap into human behavior to drive their bottom line, Jonah answers these questions in his talk, Leading Innovation and Effective Culture Change. A can’t-miss presentation for forward-thinking groups who want results, he shares practical strategies for leading change in a clear and actionable way that encourages buy in.

Doug Rauch, Legendary Former President of Trader Joe’s
Rauch is known for growing Trader Joe’s from a small local change to a national powerhouse, and for his belief that Culture is a Company’s DNA—or the only thing a company has that can’t be copied or stolen, and the most important factor in success. He talks about the practices like conscious capitalism and values-based leadership that he drew on to grow Trader Joe’s, and helps companies figure out what their cultural X factor is.

Sarah Robb O’Hagan, CEO of Flywheel Sports, Former President of Gatorade, & Former GM at Nike
Sarah’s new book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat., details how she went from back-to-back firings in her late 20s to become Global President of Gatorade a decade later. The key, she says, is leaning into your unique strengths. She details this in her talk on building an unbeatable company, a look at how culture should empower different team members called “Change the Game by Playing Your Own.”

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