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Former Trader Joe’s President On Creating A Culture of Innovation

by Whitney Sayce
Former Trader Joe’s President on Creating a Culture of Innovation

How did Trader Joe’s, a company that started as a 7/11 knockoff, become what Fortune called the “hottest retailer in the US?”

Trader Joe’s legendary former president Doug Rauch was instrumental in leading the transformation, and in entertaining and eye-opening presentations he shares insights on building a great business based on culture, innovation, leadership, and teamwork.

With the mantra “innovate or die,” he shows organizations how to consistently push for new and better ways to perform—starting with a culture that embraces failure and constantly pushes the envelope forward. Audiences walk away with knowledge of how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace, and lead with a purpose. Watch his video:


Clients have been raving about him. Let us know if you’d like to check Doug Rauch’s availability or fees for your next event by contact

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