According to Alex Hunter:
- Customer loyalty is not based on logic
- The marketplace has never been more crowded—making a use/service relationship with a brand obsolete
- The Internet blew up traditional marketing models… and led the way to the “emotional marketing” revolution
Alex is the former Head of Digital at Virgin Group, and served as Sir Richard Branson’s right-hand man in launching the marketing strategy for Virgin America.
He focuses on customer service, turnaround, the role emotion plays in sales and much more. Take a look at this video:
For more information on Alex, complete the form below.