How To "Red Team" Your 2019 Strategy


Have you thought about how your chief competitors could exploit your current strategies?

When it comes to “red teaming,” or thinking through all the problems your business could face before they actually hit, Micah Zenko wrote the book on this concept (literally).

As the director of research and learning for the McChrystal Group and the author of the book, Red Team: How to Succeed by Thinking Like the Enemy, Micah works with major Fortune 500 companies regularly to workshop vital threats to their businesses—be it external security threats, start-up disruptors who are changing the industry, or threats from within a business itself.

His tactics get companies to rethink strategies and consider challenges they otherwise wouldn’t, opening up new channels of conversation and producing those coveted “Aha!” moments that can be transformative to company culture and help organizations identify and exploit their unique competitive advantages.

Watch footage of Micah talking about red teaming below:


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