Meredith Fineman: 3 Reasons Why Millennials Aren't Coming To Your Annual Meeting
This is a guest blog post authored by Meredith Fineman, a young female entrepreneur, writer, media expert, and founder of the Washington, DC-based leadership and communications company, Finepoint.
It's no secret that millennials are rising faster in the ranks of businesses from technology to finance and energy. But companies still struggle to target this sector of the population, many of whom are their employees.
While the media tends to continue to put millennials in the frame of young people who are too "entitled," the millennial population are adults under 40 with serious purchasing power and marketing sway. It's important that companies create initiatives and prove their values and pillars of business are in line with what the young American workforce strives for and cares about.
Here are three key reasons millennials aren't at your annual meeting:
1. YOUR COMPANY VALUES AREN'T PROPERLY ON DISPLAY.
Millenials care about giving back, where their purchases go, and more and more social good initiatives. Whether it's sustainability or community-mindedness, it's now an essential part of business as usual. If your company doesn't have a set of values—like making employees feel heard and valued, a commitment to changing the world or changing the sector in which you operate, don't expect your millennial employees to show up. American workers in their 20's and 30's want to work for a company that wants to better them, better the world, and better the economy. More effectively display who you are and what you're about, and you'll be sure to see more millennials at your next meeting.
2. YOU AREN'T TALKING TO MILLENNIALS, YOU'RE TALKING ABOUT THEM.
There have been several pieces of recent about the infantilization of millennials and thinking this segment of the working population is basically teens. But that's far gone, and it's Gen Z who is taking up the airwaves (the YouTube waves, that is) with ingenuity and an entirely different viewpoint. Millennials are children of Boomers who want to be taken seriously, and to not be lopped all in one "under 40" group.
It's time to ask yourself: Are you asking the millennials in your company what they want from their employer? What matters to them? How are you truly reaching them? There is no one-size-fits-all approach, and listening is key. Talk to millennials, and involve them in the conversation, and you'll be amazed at what can happen.
3. YOU AREN'T INVESTING IN THE GROWTH OF YOUR MILLENNIAL STAFF.
Millennial American workers care about their work—so much so that the lines between work and play are blurred like never before. Jobs are no longer a 9 to 5 experience, but extend way beyond just the cubicle or workspace.
Are you investing in your millennial workers by giving them options for continued learning, greater immersion into key communities and spaces, and making sure that they are getting professional development budgets? The only way to "manage" the under 40 in your company is to invest in them, so they can invest in you.
Make the jump to elevate your millennial staff, and you'll surely see greater event turnout.
LEARN MORE ABOUT MEREDITH FINEMAN
Meredith Fineman is an entrepreneur, writer, and media expert, with a passion for elevating women’s voices through brand building, public relations and comedy. Her humor and relatability have made her a popular voice for millennial audiences, which she uses to encourage positive self-promotion and entrepreneurship in publications ranging from Harvard Business Review to Marie Claire. Fineman is also the founder and CEO of Finepoint, a Washington DC-based leadership and communications company that blends classic public relations tactics with personal brand-building to help individuals at all levels of their career elevate their voice and expand their reach.
To learn more about Meredith Fineman, visit her speaker profile page.
You can also reach out to our team for more information about Meredith and her speaking topics, or to book her to speak at your next event or meeting by contacting us here.