New Video: Jonah Berger – Why Ideas Become Popular

I wanted to share a great new video of Jonah Berger, the author of best-selling Contagious: Why Things Catch On, on how products, ideas, and behaviors become popular – including why some products get more word of mouth than others and certain online content go viral. He has been one of Leading Authorities most popular speakers this year.

He is one of Wharton Business School’s most popular professors, and his method for crafting sharable content is based on his own groundbreaking research. Full of energy, his presentations combine fun video examples with hard-hitting science to leave audiences with the six steps they need to craft content that people can’t help but share.


If you would like more information about Jonah Berger, please call 1-800-SPEAKER or fill out the form below.

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