Speakers: Company Culture Is Key To Revenue

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According to a new study from Duke’s Fuqua School of Business, 92% of CEOs and CFOs said improving company culture would increase organizational value. And a new article from Forbes suggests culture is so important, it should be a part of every company’s annual budget.

These five speakers talk about making culture a top priority to boost revenue:

  1. Dr. Michele GelfandAward-winning Cultural Psychologist, Best-Selling Author, & University of Maryland Distinguished Professor
  2. Ken SchmidtLegendary Former Director of Communications Strategy at Harley-Davidson Motor Company
  3. Jonah BergerBest-Selling Author, Wharton Professor, & Expert on Why Things Catch On
  4. Doug RauchLegendary Former President of Trader Joe’s
  5. Sarah Robb O’HaganFormer CEO of Flywheel Sports, Former President of Gatorade, & Former GM at Nike

Read more about these five speakers who discuss corporate culture and its impact on a business’s bottom line:

DR. MICHELE GELFAND

Award-Winning Cultural Psychologist, Best-Selling Author, & University of Maryland Distinguished Professor
Dr. Michele Gelfand is one of the world’s leading researchers and writers on culture and its impact on behavior. She’s the author of the incredibly popular book Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World. She helps organizations think through whether they are “tight” or “loose,” what degree of tightness or looseness they should strive for depending on factors like environment and industry disruption, and how their current culture is impacting performance. Watch Dr. Gelfand talk about tight and loose corporate cultures:

KEN SCHMIDT

Legendary Former Director of Communications Strategy at Harley-Davidson Motor Company
Ken’s widely known as one of the business world’s most outspoken and provocative thought leaders. He’s also viewed as a “turnaround king” for his work taking struggling businesses, tapping into the positive ways consumers respond to their brand, and helping to build a booming culture around that niche. In his talk on Dominating the Marketplace, Schmidt talks about the steps to developing a loyal corporate culture and fanatic customer base by using examples from his own life. Watch Ken talk about driving loyalty by exceeding expectations:

JONAH BERGER

Best-Selling Author, Wharton Professor, & Expert on Why Things Catch On
Why is it so difficult to promote culture change? How do you grease the system to make people more likely to adopt positive cultural behaviors and ignore negative ones? One of our most popular speakers for groups that want to tap into human behavior to drive their bottom line, Jonah answers these questions in his talk, Leading Innovation and Effective Culture Change. A can’t-miss presentation for forward-thinking groups who want results, he shares practical strategies for leading change in a clear and actionable way that encourages buy in. Watch Jonah talk about what makes behaviors catch on:

DOUG RAUCH

Legendary Former President of Trader Joe’s
Rauch is known for growing Trader Joe’s from a small local change to a national powerhouse, and for his belief that Culture is a Company’s DNA—or the only thing a company has that can’t be copied or stolen, and the most important factor in success. He talks about the practices like conscious capitalism and values-based leadership that he drew on to grow Trader Joe’s, and helps companies figure out what their cultural X factor is. Watch Doug talk about the impact of culture:

SARAH ROBB O’HAGAN

Former CEO of Flywheel Sports, Former President of Gatorade, & Former GM at Nike
Sarah’s new book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat., details how she went from back-to-back firings in her late 20's to become Global President of Gatorade a decade later. The key, she says, is leaning into your unique strengths. She details this in her talk on building an unbeatable company, a look at how culture should empower different team members called “Change the Game by Playing Your Own.” Watch Sarah talk about how to bring out the best in yourself and others:

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