Speakers on the Rise of Social Media Influencers
In today’s crowded marketplace, you need both viral messaging and the right delivery. And that often means competing on social media. But how does your brand and message hold up in a world filled with viral Instagram stories and inventive “influencers”? The following speakers break down what brands need to know about getting their message out now.
SPEAKERS ON THE RISE OF SOCIAL MEDIA INFLUENCERS
- Jonah Berger, Best-Selling Author and Wharton Marketing Professor
- Jon Steinberg, Former COO and President of Buzzfeed and Current CEO of Cheddar
- Pauline Brown, Former Chairman of North America for LVMH (Moët Hennessy Louis Vuitton)
- Alex Hunter, Former Head of Online Marketing for Virgin Group
- Mitch Joel, Technology and Innovation Expert and Best-Selling Author
Here is more information about these speakers who talk about marketing and brand messaging as it relates to social media, influencers, and the rise of viral personalities online:
Best-Selling Author and Wharton Marketing Professor
Dr. Jonah Berger is a professor at the Wharton School of Business and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular. He’s the author of the best-selling book Contagious: Why Things Catch On. In speeches, he talks about how movements get built, what questions to ask as you create new products and campaigns, and how to foster a corporate culture that welcomes new ideas. | See more on Jonah here.
Former COO and President of Buzzfeed and Current CEO of Cheddar
Jon Steinberg is the former COO of Buzzfeed, where he grew the company from $0 to $60 million in annual revenue. He’s the current CEO of Cheddar, which was named one of Fast Company’s “Most Innovative Companies” of 2017. In his speeches, Jon talks about finding new growth opportunities, understanding new audiences (millennials in particular), and spotting consumer trends before they happen. | See more on Jon here.
Former Chairman of North America for LVMH (Moët Hennessy Louis Vuitton)
Pauline Brown is the former Chairman of North America for luxury goods powerhouse LVMH (Moët Hennessy Louis Vuitton) and a Harvard professor. She talks about the breakthrough strategies that build consumer demand and loyalty, and explains why creating desirability should be a main focus in the age of Amazon. She also has a unique talk on “The Business of Aesthetics,” which explains why focusing on the way consumers experience your brand is the only way to win in today’s market. | See more on Pauline here.
Former Head of Online Marketing for Virgin Group
Alex Hunter served as Sir Richard Branson’s right hand man, developing the Virgin Group’s global digital strategy in its entirety. Hunter draws on that incredible experience to share lessons about gaining new customers online, generating customer loyalty and viral word of mouth marketing, and creating a brand experience that propels people to be brand ambassadors for life. | See more on Alex here.
Technology and Innovation Expert and Best-Selling Author
Mitch Joel talks about how technology is creating disruption in almost every industry. His presentations focus on why not to view disruption as destruction—but rather as opportunity—and how to find “micro-transactions” to invest it. Mitch has 100% new content in every speech he gives, meaning you get an up-to-the-minute overview of what’s changing in technology now and how you can use it to create new opportunities. | See more on Mitch here.
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