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Wharton professor on how to influence decision making

by Maddie Donnelly
Wharton professor on how to influence decision making

Jonah Berger is a world-renowned Wharton professor and trends expert, and a hugely popular Leading Authorities speaker. After seeing him speak, our clients say their audiences "really took Jonah's message to heart ... to the point where you would be talking with someone later that day and they were referencing some of the lessons from Jonah's speech."

This summer Jonah, the New York Times bestselling author of Contagious: Why Things Catch On, will release his highly-anticipated new book Invisible Influence: The Hidden Forces That Shape Behavior. This is a whole new talk on one of the topics Berger's come to be known for: decision making.

With Invisible Influence, Jonah dives more deeply into how to influence the decision-making process by looking at the "invisible" forces that secretly drive our choices. According to Berger, everything from what we buy to what we eat to the way we work has been subtly informed by external forces, and he's identified what they are and how to capitalize on them.

If you're looking to motivate a sales force, reinvigorate seasoned business executives, or analyze business strategies in a brand new way, we highly recommend Jonah for your event.

For more information on Jonah, his fees and availability, please fill out the form below.

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