On March 25 Leading Authorities hosted a special luncheon presentation featuring Jonah Berger, the author of Contagious: Why Things Catch On and a professor of marketing at the Wharton School of Business.
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? Leading Authorities' exclusive speaker, Berger spent the last decade answering these questions, explaining why some ideas spread, some products get more word of mouth than others, and certain online content goes viral. He reveals the science behind word of mouth and the six key emotional and societal factors that push people to share content.
Young and full of energy, Jonah Berger is an exciting and fresh voice. In presentations, he combines groundbreaking research with powerful stories and demonstrates how to leverage the six concepts to craft share-worthy content.
If you are interested in learning more please contact Shani Ben-Shlaush at email@example.com.