Exclusive Article on Innovation from Thinkers50 Author
Leading growth strategy expert Rita McGrath just penned an exclusive article for Leading Authorities that focuses on how organizations should think about competitive advantage now that it is a temporary part of business. The winner of the 2013 Thinkers50 Distinguished Achievement Award for Strategy, she shares insights and interactive exercises that help audiences connect her cutting-edge research to their practical business problems – looking specifically at how to grow and align operations to the coming environment.
McGrath is one of the United States’ most popular business school professors and the author of The End of Competitive Advantage and Discovery Driven Growth. She also travels often and will be in Asia in February and April, with dates later in the year likely.
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